Google in China

Google entered China in 2006 with high hopes of taking over the Chinese internet market. In order to become a major player for internet search engines in China, however, they had buckled and filtered search results according to the Chinese government. When Google. cn was launched, a loud public outcry over its giving in to the Chinese government on censoring and filtering search engine results, the company faced a communications crisis. Since Google had always been known for its free thinking, this seemed a vast contradiction. From a communications standpoint, Google’s greatest vulnerability in this crisis lay with a tarnished public image.Since the company’s inception, Google had enjoyed a reputation for ingenuity and creativity. Google had changed the way people use and search on the internet that was free from pop up advertisements and organized information. They promoted different and radical ideas for development in the workplace to foster the creative atmosphere a t the Googleplex in California. The corporate public image is â€Å"the sum total of perceptions of the corporations personality characteristics. † (Spector, 1961 p. 47) Google’s had an outstand public image evidenced by the fact that it was one of the most popular search engines in the world.When Google decided to enter the Chinese market, the company was forced by the Chinese government to impose self-censorship if they were to operate within the boundaries of China. Though executives disagreed with censoring, they â€Å"grudgingly agreed that this is the ethical price they have to pay to place servers in mainland China. † (2006 Jan) If an internet search engine did not filter search results, the government would use its own, which highly slowed down the rate at which the servers could process the request. â€Å"The filtered results would remove any reference to a number of subjects. This policy in China did not align itself with the public image that Google had established and sought to maintain. This new policy brought about harsh criticism, â€Å"Google’s statements about respecting online privacy are at the height of hypocrisy in view of its strategy in China, said groups like the RWB in January of 2006. Google’s policy of self-censorship in China did not sit well with the public or human rights organizations. Though Google seemed to promote free-thinking and free speech on one hand, they were censoring and filtering with the other.Google lost credibility with the public, thus tarnishing its public image and â€Å"loosing 1% of the U. S. market in one month,† as reported in The Business. (2006, Aug) â€Å"Image credibility is based on the constituency’s perception of the organization† (Argenti, 2009, p. 39). When the public image of a company has been compromised it â€Å"can make a huge difference in determining the success or failure of the organization† (Argenti, 2009, p. 40). When the p ublic looses confidence in a company and what they stand for, they no longer wish to use its product.In response, executives at Google attempted to convince the public that they could handle the balancing act between censorship and providing information, and gain back public trust and confidence. Google’s greatest vulnerability in the ordeal with China was damage done to its reputation because we should, as stated in the Bible, â€Å"Earn a reputation for living well in God’s eyes and the eyes of the people. †(Proverbs 3:4) When running a company it is highly important to preserve good standing because when â€Å"good will or trust is lacking, the organization will fail at achieving its objectives (Argenti, 2009, p. 40).

Managing Operations, Information

Managing Operations, Information, and Knowledge of Gate Gourmet Words 3,000 TABLE OF CONTENTS Page Abstract 4 1. 0 Introduction 5 2. 0 About Gate Gourmet 5 3. 0 Systems that enable efficient use of input resources and their impact on output of goods and services supplied by Gate Gourmet 6 3. 1 Transformation Process 6 3. 2 Production Techniques 6 1. Cuisine Sous-Vides 6 2. Hot Filling 6 3. Modified Atmosphere Packing 6 4. Food Safety Checks and Assurance Systems 7 5.Gate Serve Provisioning services 7 6. Post Flight Aircraft Stripping 7 2. Existence of Trade-offs within Gate Gourmet and challenges faced by following this approach 8 4. 0 Supply Chain Management issues and supplier selection 9 4. 1 Supply Chain 9 2. Supply Chain Management 9 3. Impact of integrated system in the management of suppliers and supplier selection 9 1. Alpha Flight Group 9 2. Pourshins 10 3. Supplair 10 4. DeSter 10 5.Potmstudios 11 6. Harmony 11 4. Recommendations for less advanced suppliers to establish con sistent standard of operations with the supply chain activities 11 5. 0 ERP System 12 5. 1 Scala 12 1. E-Gatematrix 12 1. Challenges faced by the company in implementing ERP System 12 2. ERP implementation problems and solutions 13 1. Galley Planning 13 2. Complications of Data 13 3. Business Intelligence and Reporting 14 4.Selection of menus according to the passenger mix 14 6. Huge information used by Gate Gourmet to deliver their service 14 1. Human tacit and implicit knowledge is essential to make sense of hard statistical information and the same is used for enhancing performance 14 7. Conclusion 16 References 17 Abstract A biggest challenge for the companies in today’s world is the managing operations, information and knowledge throughout the organisation. Each and every company is struggling for the management of operations, information and knowledge in the competitive market.The whole production and delivery process, challenges with the existence of trade-off, supply chain activities, ERP, and human tacit and implicit knowledge to deal with the processes are discussed in this part with reference to the Gate gourmet Company. Managing Operations, Information, and Knowledge of Gate Gourmet 1. Introduction Each company wants to sustain in the highly competitive market. For this, the companies are involved in the management of operations, information and knowledge throughout the organisation, which has now days become of utmost importance.The company go for integration with other firms to improve their processes and for the application of software, which are used uniformly by the different departments of the organisation and their suppliers as well as customers. In the business of catering, providing right quantities at right time at the right place is of greatest importance. For the achievement of the goal, the company that enable efficient use of input resources to generate the effective output uses those systems. The company in integration with th e other companies to provide the quality meals uses new production techniques.Also the supplier selection plays a critical role in supply chain management process. The company to improve their processes uses the ERP system and human tacit and implicit knowledge. In this part of study, all these activities are discussed with the case of Gate Gourmet. 2. About Gate Gourmet The Gate Group brand was introduced in early 2008 after several acquisitions after being founded in the year 1992. The company offers catering and last mile provisioning for airlines and railroads, lounges and business aviation. The company’s main force of secondary revenue is onboard retail operations (Gate gourmet). . Systems that enable efficient use of input resources and their impact on output of goods and services supplied by Gate Gourmet 1. Transformation Process It includes the processes, which converts the input to the output by adding value to the product. There are two categories of input resources i. e. transformed resources which are converted from input to the output and include materials and information, and transforming resources which helps to convert input to the output and include facilities like buildings, equipments, process technology and the staff (NSW Government). 2.The new production techniques are used by Gate Gourmet to provide the meals of restaurant quality and also manageable in terms of cost, quality, service and safety. These production techniques help in efficient use of input resources. 1. Cuisine Sous-Vides The company to achieve amazing flavour and texture uses this technique. This technique relies on temperature-controlled circulator in which the food is vacuum-sealed and cooked in a precisely controlled water bath. As the method is very easy to learn, it helps in better control and reasonable results every time (PolyScience). 2. Hot FillingThis technology is very easy to handle even by unskilled workers. This high temperature helps in the sterilisat ion of bottles and other equipments to maintain the high quality standards. 3. Modified Atmosphere Packing The technology helps in expanding the shelf life of fresh food products. The modified atmosphere packing technology substitutes the atmospheric air inside the package with the protective gas mix which ensures that the product will stay fresh for long time. The company used this technology for packing of red meats, fruits and vegetables. This helped to achieve the minimal spoilage of the input resources and lowers the costs.The company has established sophisticated machineries for this purpose (Modified Atmosphere Packaging). 4. Food Safety Checks and Assurance Systems The company voluntarily follows HACCP (Hazard Analysis Critical Control Points) to ensure food safety. The company inspects every vehicle that delivers the raw materials, check by digital probe food temperatures during the production and delivery process, temperature checks on every batch food; every dish and surf ace is cleaned while food preparation, this helps in production and delivery of food that is clean and safe (Gate Gourmet). . Gate Serve Provisioning services Gate Serve, a subsidiary of Gate Gourmet, helps in assembling soda drawers, packing silverware, provisioning packaged food items, and aircraft watering. This helps in efficiently responding to changes of new procedures in the marketplace (Gate Serve). The provisioning of items helped in making the trip safe and comfortable for the passengers. For these services, the company has installed cooling systems, onboard cameras and state-of-the-art engines. 6. Post Flight Aircraft StrippingIn the catering process, the carts are removed and taken to the flight kitchen and unloading and sanitisation. Using the recycling system, the trash is separated from the general waste stream and sterilised before disposal. Crockery and other reusable items are sent for dishwashing and sterilisation line (Gate Gourmet Aircraft Provisioning). 3. Exis tence of Trade-offs within Gate Gourmet and challenges faced by following this approach The tradeoffs between economising and flexibility were noticed within the organisation.The reduction in expenditures helped the company to gain the competitive advantage whereas; the flexibility needs to be applied to meet the last minute demand of the clients, sometimes, which may cause wastage of food products. With the conflicting demands of the organisation, trade-offs were considered within the organisation. The trade-offs are considered for balancing the transformation process. Main challenge in front of managers is to maximise the cost reduction with flexibility and the dilemma cannot be completely eliminated.The stabilisation mechanism needs to be established within the organisation to meet the uncertain demands and to maintain stability in the production and delivery process. Also, the company had dilemma of trade-offs between making and buying of certain products. Buying of food product s included outsourcing to the other company. But the challenge was that the making led to increase in costs and buying which will lead to outsourcing has hidden costs that will diminish its advantages with time. And, at the time when Texas Pacific bought the company, it was under enormous stress to cut down its costs (The Guardian, 2005). . Supply Chain Management issues and supplier selection 1. Supply Chain Supply chain includes procurement of raw materials from the suppliers, conversion of raw materials to intermediate goods, and then finally to finished products. It also includes the distribution of it to the customers. Three kinds of flows exist in supply chain i. e. material, information and finance (Ganeshan R & Harrison T, 1995). Upstream refers to the activities that take place before the supply phase. And, downstream refers to the activities that take place after the supply phase.IFx system was used to integrate the whole supply chain (AirlineHubBuzz, 2012). 2. Supply Chai n Management Effective supply chain management is the coordination between the various players in the chain and each channel member operates independently (Ganeshan R & Harrison T, 1995). 3. Impact of integrated system in the management of suppliers and supplier selection The company goes on maintaining the relationship with those suppliers who can meet quick and flexible supply in respect to the demand changes, deliver consistently and on time with high degree of mutual understanding and trust (Acorn live: 22). . Alpha Flight Group Alpha provided full catering and provisioning services in Amsterdam. Gate Gourmet intended maximum growth and operational flexibility with Alpha through its integrated system. The company aimed to serve 80 peak season flights a day with Alpha (aircraftinteriorsinternational. com). 2. Pourshins Pourshins, a fully integrated partner provides the tools required for supply chain model including sourcing and procurement, asset management and food and beverage logistics (Pourshins. com). The challenge in front of the company was to reduce the LEAN’s supply chain management cost, which was rising.The integration challenge was to merge the two teams of employees in the United States and understanding the Gate Gourmet’s existing warehousing, distribution and software functions (Andersen, 2008: 29). But at the same time, the integrated system helped to aggregate purchase volumes, which resulted in lowering of costs, optimisation of products and services for the total value (Pourshins. com). 3. Supplair The company designed food including fresh food preparation and packaged food to keep them safe, appealing, and requires minimum handling.The challenge in front of company with the integrated system was to review the food offered for the crew consumption and introduce the same within four weeks for Easy Jet. The elements for the key success with the integrated system were the proven web-based ordering system, which was easy to use and the excellent distribution supply chain (Supplair. com). 4. deSter Gate Gourmet selected deSter as its supplier, deSter being leading supplier in service solutions across all aircraft cabins. To win the competitive advantage over the other bidders, the tender was in the favour of Gate Gourmet with Etihad Airways.This was because of technical know-how and production capacities of deSter (deSter. com). 5. Potmstudios The company offers design for packaging, cutlery, food and beverage service ware and passenger facilities for the in-flight services. The positive implication was the best computer aided design software, which was used by the company for the fast and accurate designs (Potmstudios. com). 6. Harmony The company is totally integrated airline service provider and involved in the designing of amenity kits.Harmony provides tailor-made solutions for enhancing the passengers’ comfort on board. The operational excellence of the company helped in managing the quality of the service (Harmonyonboard. com). 4. Recommendations for less advanced suppliers to establish consistent standard of operations with the supply chain activities First of all, for implementing integrated system, the less advanced organisations analyse their business processes. It helps in the modernisation of processes during the time of changes.It is quite easier for the centralised organisations to implement the integrated system. Secondly, balancing of work designed according to the requirements of the customers is of prime importance. The software should be configured before use. Lastly, the company needs to establish a system to convert the existing data into the integrated one. For this, the company may have to move for data migration planning like identification of data, data templates generation, and deciding migration interrelated set-ups and reporting policies.This will help the less advanced suppliers to gain the competitive advantage and will also help in modernisation. The genuine trick for the integration is the free flow of information, cooperation and respecting each business’s independence (Andersen, 2008: 30). 5. ERP System ERP system is the organisation wide network for harmonising the resources, information and functions of a business. It is the modern extension of MRP1 (Materials Requirement Planning), MRP11 (Manufacturing Resource Planning), and CIM (Computer Integrated Manufacturing).It helps in communicating with the customers and the suppliers to improve the quality of supply chain management (Acorn live: 19). 1. Scala system Scala is the ERP software and support ERP processes. This system was exercised by the company to cover the maximum business processes of catering operations. 1. E-Gatematrix The real-time data was fed into the Scala system through ‘e-gatematrix’ system, which is the web-interface system for capturing data. 2. Challenges faced by the company in implementing ERP System 1.The company has to face the challenges due to demand fluctuations- As food has to be prepared just before 12 to 24 hours before departure, the demand keep on fluctuating till the last moment. The ‘just-in-time’ delivery after the preparation and supply of food with the last minute fluctuations become difficult and challenging (Fidanza). All the last minute changes using ERP systems become difficult sometimes. 2. The company has to re fix the schedules with flight delays- The whole process of delivery becomes cumbersome with flight delays.All the data communication through ERP in rush becomes complex. 3. ERP implementation problems and solutions 1. Galley Planning Problem-With the technological support, galley planning becomes time consuming process. Solution-Galley Planning System (GP4) of the e-gate solutions can be easily incorporated into other material planning systems to increase the precision of the data. It leads to the fuel-cost impact analysis, automatic publishing of packing instruct ions and the online communication of changes to the supply chain (e-Gate Solutions). 2.Complications of Data Problem- There was complications of data and their application using the e-marketplace application. Solution- The company replaced it with ePix application to improve the order search capabilities and for the simplification of the data (e-Gate Solutions). 3. Business Intelligence and Reporting Problem-The reporting of real-time sales and analysis was difficult with ERP implementation. Solution-Onboard Retail Technology (TS4) was selected for reporting functions, as TS4 was able to reconcile the real-time sales to inventory.It was also used to identify the passengers’ buying trends (e-Gate Solutions). 4. Selection of menus according to the passenger mix Problem- The main challenge in front of the company was to reduce the inventory using ERP, when the menus were fixed but the types of passengers’ keeps on changing even six hours before take-off. Solution-The Pour shins’ trademark forecaster system for food helped to build new menus and reduce the inventory and costs (e-Gate Solutions). 6. Huge information used by Gate Gourmet to deliver their service 1.Human tacit and implicit knowledge is essential to make sense of hard statistical information and the same is used for enhancing performance Inventory management includes the processes involved in maintenance of optimal number of goods and services to avoid over and under inventory. The company focuses on inventory management through state-of-the-art software. Gate Gourmet collects the necessary data from state-of-the-art software with the help of Pourshins for inventory management (Gate Gourmet). The experienced personnel are hired by the company for the use of different software’s through their tacit and implicit knowledge.The main difference between tacit knowledge and implicit knowledge is that the implicit knowledge can be codified but it is impossible to codify tacit knowle dge (Toolbox. com, 2008). Suppose a flight from Taiwan to New York, may stop at Los Angeles for 2-3 hours, the company will be required to unload the trash items in this time and have to load the 5 tons of new food with cutlery and other equipments. But the challenge now appears when the last minute passengers come up and like to have the menu according to the menu of the airlines. Also, the special meals like low fat meals are required by certain group of passengers.Through the use of software, it is easy to get the statistics but the right quantities are decided by experts so as to keep the wastage and costing minimum. Here comes the use of human tacit knowledge used by experts for the inventory management, Through the use of tacit knowledge the over-catering and under-catering is avoided. As the production and delivery of more meals than actual required is both the loss for airlines as well as for the Gate Gourmet. The software covers almost all the business processes involved in inventory management.The delays in flight arrivals upset the work schedules. It becomes crucial for the company to provide right quantities at the right place to the right person. The dedicated team members take action with flexibility and quickly to achieve the goal. The costs have reduced to the great extent with the management of inventories through the tacit knowledge of the staff (Donna, 2009). Hands do the majority of food preparation, which is also a time consuming process. The inventory of finished stock of goods needs to be kept ready with the demand fluctuations.They to reduce the wastage at the bottom level use the culinary expertise and implicit knowledge. The culinary trends and expertise is used to design the menus as per the trends. This has helped the company in gaining the competitive advantage and food and journey becomes enjoyable by the customers. Inventory forecast is a mix of statistical data with the use of human tacit and implicit knowledge. The company has been using the vast information and statistics, which finally gets evaluated by the experts to decide the optimal level of inventory.As a result, it helps in improving the function of the processes; reduce inventory wastage, optimal quantity ordering to the suppliers. 7. Conclusion Concluding the whole discussion, it is very imperative for the company to go for managing operations, information and knowledge to survive in the market cutthroat competition. The company has to face various challenges for the achievement of aspirations. Besides tough times faced by Gate Gourmet, the company has been successful in the administration of operations, information and knowledge. For this, the company has deployed experienced staff all over the organisation.

Comparison of two Poe short stories Essay

The â€Å"Tell-Tale Heart† and â€Å"The Black Cat† are two short stories written by the author Edgar Allan Poe respectively in 1843 and 1845. The two short stories which are characterized by a gothic and mysterious atmosphere has a very similar plot setting, but how do you differ the reason for killing an old innocent man(TTH), and a sudden hanging of the cat that you used to love(BC)? Poe gives a unique opportunity to analyze the way of human behavior through his short stories, where you as a reader have to study the minds of insane individuals who claim to be sane. The atmosphere of Poe’s two shorty stories indicates a lot of fear, which makes the tension rise as the timeline develops. This is seen in both stories, even though we have one big difference regarding the order of the events; in the â€Å"Tell-Tale Heart† our starting point is in a prison or in a mental health center most likely, where the protagonist recounts the preceding actions, which has led him to the place he is now. This means that we know the whole plot of the story. This flashback-like telling technique makes the reader focus more on aspects we normally consider less important; why does the heartbeat get louder and louder? â€Å"[†¦] the noise arose over all and continually increased. It grew louder – louder – louder!†(P. 158 l. 9-10). These dark and odd aspects are quite important in the â€Å"Tell-Tale Heart†, not only because they make the story more exciting and thrilling by the anaphors for instance, but also because it leads us toward a more â€Å"right† comprehension of the protagonists` behavior; how and why is he driven to his state of mi nd? Poe’s way of writing makes the tension rise a lot towards the end. It almost feels like the text is speeding up for the reader because of the action-packed ending containing all of these repetitions and exclamation marks. Furthermore is the monologue also a central factor in both short stories affecting the atmosphere, because the protagonists enrage themselves more and more. No other individuals tries to calm them down in any way, ask how they are etc. Especially this makes them seem even crazier. In â€Å"The Black Cat† is the atmosphere also dark and frightening, but not exactly in the same way though. In contrast to the â€Å"Tell-Tale Heart† are the smaller effects not that important in â€Å"The Black Cat†. The atmosphere is  more affected directly by the protagonist whose mood seems to be changing a lot through the story. The atmosphere appears almost idyllic in the beginning when the narrator tells us about this love for animals: â€Å"I was especially fond of animals, and was indulged by my parents with a great variety of pets. With these I spent most of my time, and never was so happy as when feeding and caressing them.† (P. 1 l. 21-23), but as the protagonist starts to go out and drink he gets more and more irritable. It seems like he is aware of the changing, but he finds himself unable to reverse it somehow. The answer for this might very well be the alcohol, which gives the atmosphere a huge twist as the protagonists’ senses are attenuated and he catches the wrong impressions of his formerly loved cat Pluto: â€Å"One night, returning home, much intoxicated, from one of my haunts about town, I fancied that the cat avoided my presence.† (P. 2 l. 55-56). The negative side effects of the alcohol withdraw a condition influenced by paranoia for the protagonist. Poe has an unusual way of building up a fearful; more likely a disgusting atmosphere around hobbies containing good moral and mutual pleasure; caretaking of an old man and petting a loyal cat – not really the things we would consider evil. He does this deliberately to make the reader focus more on the protagonist’s personalities: Why would anyone hang a sweet cat or a kill an old man? The relationships are turned upside down; your friends become your enemies. If we take a closer look on the spectacular personalities we most likely indirectly make an interpretation of the protagonists who are defending their extreme behavior. This is specifically seen in the â€Å"Tell-Tale Heart†, wherein the protagonist tries to argue for his actions several times: â€Å"And have I not told you what you mistake for madness is but over-acuteness of the senses?† (P. 156 l. 27-28). The denial of the madness almost appear logic to some individuals perhaps, but you do not call it mitigating circumstances what so ever if an individual can hear the heart pounding of a dead man. This is in fact the biggest difference between the two men – the protagonist in the â€Å"Tell-Tale Heart† could as well be a woman, but he says: â€Å"You fancy me mad. Madmen know nothing.† (P. 155 L. 3). For that reason we  assume the individual is a man; a man who has planned his murder for about a week. In contrast to this has the protagonist in â€Å"The Black Cat† not planned his murderous actions at all, but carries them out in blind rage. Besides this does the two protagonists have a lot in common regarding the narration especially. They both seem unreliable; they cannot be completely accurate with everything that happened in the past, particularly the narrator in â€Å"The Black Cat† since he was intoxicated by alcohol most of the time. Both titles say a lot about the narrators as well. The title in the â€Å"Tell-Tale Heart† can be put in relation to the narrator and his own heart, because he can’t bare his own actions at last and we think that it is in fact his own heart that pounds so hard in the end of the story due to the feeling of guiltiness. This applies equally in the other short story, wherein the man is suppressed by guiltiness in the end and suddenly kills his lovely wife. Furthermore is the thematic subject almost the same as the title interpretation; the human heart cannot bare such guiltïÆ'  outwardly they both seem very confident when the police searches the house, but the inside is the guilt-feeling increasing, which reveals the protagonist’s evil acts in the end. Poe masters the gothic genre very well by creating this fearful environment; even making the home a frightening place in the â€Å"Tell-Tale Heart†, whereas he makes irrational pets rational and makes the narrators irrational murdersïÆ'  relationship turned upside down again, this time regarding outwardly behavior. He changes the abilities of human nature in the big whole, which makes the stories a bit hard to analyze and therefore we must as reader think like a psychologist to obtain a slightly right comprehension of the unique stories.

Polish migration to United Kingdom Research Paper

Polish migration to United Kingdom - Research Paper Example The system of wages in the United Kingdom is prominently higher than many of the states in European Union and also those states which are not parts of European Union. This paper is aimed to analyse and explicate the impact of Polish migration to United Kingdom under the free movement policy of the European Union on the economy of United Kingdom. It also presents the description of migrations to the United Kingdom and its impact on its economy. Lastly, this paper also provides recommendation for the United Kingdom to remain a part of European Union or to withdraw from it in concordance with the analysis of the economy and Polish migrations to United Kingdom. European Union and Free Movement Law European Union is a transnational political and economic union consisting twenty eight members primarily from Europe. The operations of European Union are conducted through supranational institutions which are independent. The decisions of European Union are finalized after intergovernmental ne gotiations with all of the member states (Thomson 3-9). On these bases, the legislation for free movement of persons, immigrations and asylums has been passed with mutual consent of every state in European Union. This policy of free movement is the basic principle of the Treaty in article 45. The Treaty is based on the functioning of the European Union. ... He would not be required to take the work permit to work in the migrated country and he can also be a resident of that country for the purpose of work. According to this policy, a person can stay in the migrated European Union state after the end of his employment with the right to have an equal amount of treatment as the nationals of that state enjoy. This includes access to employment in any field, the working conditions of the organization where the immigrant has been employed and every other social or financial advantage (European Commissions para. 2). Immigration to United Kingdom The United Kingdom has been one of the most favourite countries for the asylum seekers and migration mostly from former colonies such as India, Caribbean, Pakistan, Kenya, South Africa and Hong Kong. After the enactment of British nationality Act in 1981, the immigration to the United Kingdom has substantially elevated not only from non-European Union countries but also from the countries which are mem bers of European Union (BBC 5-10). As mentioned in the introductory paragraph of this paper, the United Kingdom is a member state of European Union. The free movement of workers has played a significant role in the increase of immigrations to the United Kingdom from the member states of European Union (BBC 9-10). According to a report from BBC, there were 567,000 individuals who arrived to live in United Kingdom out of which 371,000 left. Despite of this, the total inward migration to the United Kingdom was 196,000 in 2009 (BBC UK para. 1). In 2006, the number of approved citizenship is 154,095 from which the applications received were 149,035 for British citizenship. The major groups from the granted citizenships

Its a bit long so I explained it in order instructions Essay

Its a bit long so I explained it in order instructions - Essay Example And so is the case with the article, â€Å"Are Human Rights Universal?† by Shashi Tharoor. The first objection has its roots in the philosophical grounds, which claims that the world has been inhabited by different cultures since the time immemorial and it always has been the case that the values and the rights of a certain society have been in relevancy to the culture in which they exist; and so to simply rule out the underlying assumption of culture and impose universal charter of human rights would be a practical fiasco. Moreover, in many of the places other than the west, people are not generally granted the same kinds of rights – the reason being the cultural differences, for example, as mentioned by the author, the Confucian or the Vedic traditions where they consider duties to be more important than the rights; or the African societies, for that matter, where they deem the group rights have a preference over the individual rights and the decisions are made accordingly. Other than this, the author states that in many of the developing countries, certain rights which are taken for granted in the west are simply not suitable for the societies of the existing third world countries, giving the example of paid vacations. The article suggests that the developing countries might not be able to afford such rights as they lack the basic developed infrastructure for the acceptable western standard of life, particularly because of the lack of the economic development. Another objection against the conception of universal human rights has religious foundations, where the critics of this realm argue that unless a certain idea is founded upon the values of God, it cannot be universal, and so for them the universal human rights agenda has no such basics. Other than the stated oppositions against the universality of the human rights, some critics also give another interesting insight. According to them, the idea of

Cosmopolitanism Must Be Left as an Individual Choice Essay

Cosmopolitanism Must Be Left as an Individual Choice - Essay Example New York, Hong Kong, Singapore, and Los Angeles as well as London are basic examples of "cosmopolitanized" cities around the globe embracing an eclectic mix of people with various cultures and traditions in a seemingly harmonious way. But this does not mean that there are no concerns being raised. In fact, elsewhere, discrimination still permeates even in highly cosmopolitan cities like New York where "cosmopolitan" lifestyle has been a trademark as against "other" cities. There exists a stark idiosyncrasy on perception of being a "cosmopolitan". Either one has embraced and integrated the word to one's own lifestyle or "tolerate" the existence of this culture, if it may be considered as such. The United States, for one, in trying to protect and allow all the Constitutional privileges of its citizens, which at present vary in their "origin" or nationalities has its scholars and thinkers argue on which must come first: the individual which is associated with liberal rights, or the group which also exercises their rights to organize as provided for by their liberal rights. Barry (2002) aptly argued in his "Culture and Equality: An Egalitarian Critique of Multiculturalism" book that "What we might find out by experience is that institutionalizing group representation offers opportunities and incentives for political entrepreneurs to whip up intragroup solidarity and intergroup hostility in the pursuit of power. And indeed this has happened all over the world virtually every time group representation has been introduced." Backed with empirical case studies as well as theories that made his presentation and argument not only convincing but powerful, his insights explored in depth religious and educational issues such as the case of Sikhs in Britain, Amish, and Quebec separatism. Without neglecting the rights of the members of minority groups, he calls to attention the reader to the concept of universal rights as "(universal) rules define a choice set which is the same for everybody; within that choice set people pick a particular course of action by deciding what is best calculated to satisfy their underlying preferences for outcomes uniform rules create identical choice sets, then opportunities are equal," (Barry, 2002). This goes to say that individual rights come first before group or collective choices. He implied that "rule and exception" approaches to public policy must encompass a universality that is applied equally among all citizens to remove the danger of protectionism and that the best way to help the least advantaged is by avoiding politics of difference and guaranteeing the full benefits of citizenship. Barry went on to add that "within a liberal state all groups are free to deploy their energies and recourses in pursuit of culturally derived objectives on the same terms." Likewise, The Wilson Quarterly (1995) quoted Dr. Samuel Johnson, who famously said "Patriotism is the last refuge of a scoundrel." Liberals were hailed to have gone further by embracing "all humankind " scoring on patriotic pride as "both morally dangerous and, ultimately subversive of

The design for how mobile social media tackle with Bangor university Research Proposal

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Health Disparities in Uninsured Americans Essay Example for Free

Health Disparities in Uninsured Americans Essay According to (Kilbourne, Switzer Fine, (2006), Health disparities are significant differences that are needed and viewed clinically and statistically in health care and health outcomes. These differences between groups of people can affect how often an illness(disease) have group affects, the number of people who have gotten sick and how many times do this particular disease or problem ends up with death occurring. There are a number of populations that can be affected by health disparities. ( Felton, (2013). Some of these differences are: Ethnic and racial minorities Rural area residents The elderly, children and women People with disabilities. (Medline Plus.com., (2013). Health disparity can also be defined as differences of populations in health care access, environmental exposures, health status, quality or utilization and outcomes involving your health. Health disparities are related generally to social issues and healthcare systems. The worldwide web coming in existence in the mid 1990s also can lead to health disparities since some ethnic groups would not be able to afford the internet. One of the objectives of Healthy People 2010 was to provide more internet services to the home. (Gibbons, (2005). Since this study will be a quantitative study it will focus on the total number of uninsured or underinsured Americans who didnt have health insurance by the end of 2012. Another focus of this study will be coming up with possible solutions to this growing trend in healthcare. In this study we will also seek to discover how the uninsured or underinsured individuals or families are being effected positively and negatively by gaining feedback from these individuals. There are several ways to obtain this feedback for this study in which we will be conducting surveys and questionnaires to get the answers we need. These ways are: the reasons why they do not have insurance to determine how this may affect their access to care, to determine whether the cost of care is directly affecting the reason why these individuals may not be insured and in this study we need to try to find the problems, come up with solutions and look for ways to get rid of any barriers to persons so that they can find affordable health care policies. Since the Affordable Care Act of 2010 is in effect we need to study how the introduction of a new healthcare law to totally replace the healthcare system that has been in place for years will effect uninsured and underinsured Americans. According to the article by (parkdatabase.org.,(2012). For the surveys we will be conducting our survey samples will be coming from males and females  who are American citizens, all races or ethnic groups, 200 participants will be equally divided by gender. In order to cover a wide variety of people that are being effected by health disparities in quantitative research usually will require a large sample size in order to quantify the research. (Felton, 2013). Background of the Study There are several factors that join together populations to influence someones health and health status which results into health disparity. According to the Healthcare Fairness Act of 2000 House Resolution #3250, populations that have health disparities suffer from numbers that are significant as it relates to the total rate of incidence of disease, mortality, survival and morbidity when compared to the population in general. The most contributing factor to health disparities most often mentioned when watched in the United States population is Socioeconomic status (SES). Other factors related to health disparities include: physical and cultural environment, lifestyle, working and living conditions, and community and social networks. Socioeconomic status can be defined as how persons, households, families, and aggregates and census contracts as it relates to the size to consume or create goods that our society values. (Shavers, (2007). The quality of healthcare experienced by our patients may be related to issues of disparity, socio-environmental determinants of health, practice variation, and substandard of care as scientific evidence seemed to show by the late 1990s. (Gibbons,(2005). Since Disparities in the United States can be caused by rather a mixture that is complex, historic injury intertwined with problems with access along with systematic quality. Health disparities have many sides which include ethnicity, status, geography and race. For policymakers it is critically important to give meaning to the problem in the correct way to make sure any solutions that are goal-related will be able to address the solutions reached. The goal is to provide health security for everyone no matter what your socio-economic characters are. Even though the United States goal is to completely get rid health  disparities there will be efforts to become a part of a broader effort to change health care and by doing so, there must be focus on improving the quality of care delivered to patients individually first and foremost. (Frist, (2005). We can now ask the question, Why the study of health disparity should be pursued and for whom is the study important to? The study of health disparity should be pursued because if nothing else but to determine if the research into health disparity will show any differences in organizational features that are specific. Furthermore the idea that organizational factors may play a significant role in health disparity has brought about more of a deep research on the role of organizational processes that are mutable when you look across the treatment setting. (Kilbourne, Switzer Fine, (2006), Purpose of the Statement The purpose of this study will be to test the framework that is conceptual that will cover health disparities in 3 phases. Detection Reducing and/or Eliminating Understanding The survey will include 200 male and female divided equally on uninsured Americans adults 18 years and older to gain feedback on why they do not have health insurance. (Felton, 2013). Viable Research Questions and Hypotheses What role if any how access to care directly affected your health status because you dont have health insurance? How has the cost of healthcare affected you individually, your families  health status because of no health insurance? How do you think your health status would change if you could afford health insurance? Do you think the new health care law will positively or negatively affect your ability to purchase health insurance? What factors do you believe are directly associated with the uninsured status as it relates to health insurance access? (Felton, (2013). Hypotheses Having no health insurance is directly impacting my access to care. Also the cost of care while having no health insurance is directly affecting my general health of me as well as my family. Also, if I had no cost for health insurance or low cost this would positively affect my health status as well as my family. With the Affordable Care Act of 2010 partially enforced, how do you believe this law will be directly associated with your uninsured status when it comes to access to health insurance. (Felton, 2013). Nature of the Study Design The strengths of Experimental Designs research according to the textbook, (Frankfort-Nachmias, Nachmias, (2008), designs begins with the understanding of the 4 components of research design which are: _comparison(correlation of two variables), manipulation(control over), control, (removal of other factors(, and generalization(different settings, larger populations can be use)._ (Frankfort-Nachmias, Nachmias, (2008).  The strengths of experimental designs is it will help a researcher understand the logic behind all other research designs, another strength is that an experiment lets the researcher observe and draw inferences that are casual with less difficulty no matter what type of variable is used and it allows researchers to be able to understand other design limitations. (Felton, (2013). According to the author,( Bhattacherjee, (2012). The limitations of Experimental Design research can be in the world of experimentation, the situation in the real world may not always relate, in situations where you have to randomly assign the persons to groups this may be impossible and unethical and another limitation would be getting rid of variables that are extraneous may not even be possible. (Felton, 2013). According to textbook by, (Frankfort-Nachmias, Nachmias, (2008). When I consider the quantitative research plan I am developing and my research questions, hypotheses, and variables, I would recommend the classic experimental design for research. The reason is my research plan involves, Health Disparities, which is a topic that can touch on several specific groups whether it be based on race, gender, insured, uninsured. In the classic experimental research design as the researcher you do have more control over the intrinsic and extrinsic variables for your research which is an advantage for me. Also in experimental design it allows the researcher to have control to introduce the variable that independent to help determine which direction the causation is being led to. Since Health Disparities will need to cover several areas in order to be effective I feel that experimental research design offers me the best chance of reaching the goal of my research which are three phases: 1. Detection, 2. Understanding of the problem and 3. getting rid of or eliminating health disparities all together. ( Felton, 2013). Since there are so many issues that are affecting Health Disparities in our world today, I feel I need to choose a research design plan that offers flexibility to the researchers which allows them to properly research the  issue, look at all sides to the issues to help come up with valid and ethical conclusions. Also, since I want to focus on uninsured Americans, just like me, and a hot topic in our world today, I will need an research design that will aid in my success to properly research this issue fully. iii. Instrumentation and materials According to the authors, (Keppel, Pamuk, Lynch, Carter-Pokras, Kim, Mays, Pearcy, Schoenbach, Weisman, (2005). S The levels of measurement that will be important for my study in Health Disparities can involve at the nominal level, ordinal level and ratio level. Health disparities can be measured according to six issues that are between populations and groups: 1. a reference point will need to be selected in order to measure disparity. 2. Disparity need to be measured in either relative or absolute terms. 3. Measurements for health disparities need to be in terms of adverse or favorable events. 4. Health disparity needs to be measured in summary fashion or pair-wise. 5. In health disparity you need to choose whether to weigh groups according to the size of the group. 6. In health disparity there needs to be a decision whether to order the groups in a inherent way. (Felton, (2013). According to the textbook, (Frankfort-Nachmias, (2008). The nominal level will be important to my study on health disparity because at this level you can measure a different symbol that will represent each symbol. For example: ethnicity, gender, nationality, martial status, religion, and where you live. According to Messer, (2008). The ratio level is also another level of measurement that can be used in my research study on Health disparities  because variables at this level have fixed natural zero points and absolute because these variable can be based on length, time, weight and area. Frankfort-Nachmias, (2008). Ratio measurement are the most common level of measurement used in disparity due to the scale of measurement. At the ratio level when measuring disparity it can be used in both as an absolute measure as well as a level of ratio. (Felton, (2013). Validity in research is concerned with whether you are measuring what you really need to or intend to measure for your research. There are three kinds validity in research: content, empirical and construct validity. I will ensure content validity, empirical validity, and construct validity for my study in health disparity in uninsured Americans by first understanding what each of the three types of validity mean: 1. Content validity is when your measurements are actually covering all areas you are intending to measure. In other words, nothing is left out. According to the textbook authors (Frankfort-Nachmias, (2008). Under content validity we have what is called face validity or the researchers evaluation that is subjective in their research. Another content validity is called sampling validity which is concerned about whether the population given in the research is sampled adequately. (Frankfort-Nachmias, (2008). Since health disparity covers a large area to be sampled, as a researcher I will have to find one area to focus on such as uninsured Americans, covering persons 18 years and older, male and females, all ethnic groups will all be a part of the sample. (Felton, 2013). According to authors (Hidalgo Goodman, (2012). Empirical validity refers to the relationship that is between an instrument that needs to be measured and the outcomes of the measurements. Construct validity relates the issues you are measuring to theoretical framework that is general. In disparities research it will be important to assess the standard criteria needed for the research to do what it is intended to do, especially if you are using different populations. In some cases, questionnaires may be needed to create validity in the study, but not in all studies. If in your disparities  research for uninsured Americans, where things like racism, race, ethnic groups which are considered constructs that are social can be hard to measure. (Felton, 2013) According to the article from (Active Campaign, (2009). In order to ensure validity in my research using content research which will be requiring all areas in my research I want to cover as it relates to health disparities for the uninsured American I would need to use a subjective form of measurement.(Felton, 2013). In the textbook, (Frankfort-Nachmias, (2008). The strengths and limitations in the reliability and validity I chose Construct validity strengths are based on how many dimensions and measures construct validity has, construct validity can be operated in a number of ways. (Felton, 2013). In order to ensure reliability for the measurement in my study, first I need to understand as a researcher the importance in the degree of reliability. Reliability is when your measuring instrument contain variable errors or mistakes that appear not all the time between your observation of your research for one time only or every time a variable is measured. So measurements contain two components which are called error component and true component. To further explain reliability which is measured on a ratio between true-score variance and variance in the total score measured. To ensure that my research study on health disparities is reliable for the measurement I will need to be able to distinguish that the results of the research may not be the exact same each time it is done. (Felton, (2013). The strengths and limitations when it comes to health disparities in the terms of reliability and validity can be linked to the fact that there are several components by which health disparities can be measured. Empirical validity and reliability are part of the research that deals with health disparities. One strength of empirical validity is relationships between prediction and results. According to the authors, (Ogden and Lo, (2011). The scale that is most appropriate to use for researching health disparities in uninsured America  Likert scale (tests attitudes) since it requires the researcher build a list of items that needs to be scaled, random research, then total of results. In using Likert scales there will be some limitations in the research involving health disparities. Some limitations are due to the debate on the role of comparisons socially and the impact it would bring on how the scales are completed and the results of the data being researched. ( Felton, 2013). According to authors Lobo and Mateus, (2013). Since in health disparities there are so many areas that need to be measured even access to health care and scales for measurement can help to achieve the needed results for the researcher if you take into account the aspects of the scale that you can enhance and you will continue to need to validate scales in your other populations. (Felton, (2013). According to ( Nowjack-Raymer, (2013), the test that is appropriate for my health disparities research plan would probably looking to better understand inequalities as well as health disparities, another test could involve developing testing with interventions that would be targeting people living in poverty, and we could also consider testing implementation and dissemination approaches for exploration to findings that would be effective in order to assure translation that is fast that could be put into practice, bring about some policies with action within communities. (Felton, (2013). The populations used for the scale and test as it relates to health disparities according to the NIDCR authors (Nowjack-Raymer, (2013), will involve research that will be focused on the vulnerable and disadvantaged population in subgroups. The testing population could include: Elders All ethnic and racial populations that are considered to be under health disparities, this will include Hispanic(Mexican, Puerto Rican, South and Central America, Cuban, and all Spanish speaking nations), African Americans, Native Americans, Pacific Islander, and Alaskan Rural low income persons, urban dwellers, including Appalachians Persons who are unable leave their homes due to disabilities and persons who are in institutions  the special needs populations that includes persons living with AIDS, developmental or acquired intellectual or physical disabilities. (Nowjack-Raymer, (2013) Data analysis plan: Since in program research there a number that is limited in the efforts to evaluate and create health disparities involving new strategies with the health care system. Here are some of these program that are being supported by the AHRQ Agency for Healthcare Research and Quality for example: (EXCEED) or Excellence Centers to Eliminate Ethnic/Racial Disparities, this is a grant program that looks for ways to eliminate health disparities. (Gillian, (2004). Sampling According to website (HHS.gov.,(2013), For my Quantitative Research Plan on Health Disparities using ratio measurement because it is the most common level used to measure disparity. The population (units of analysis that are relevant) for this research will include all uninsured African Americans in the United States today. Statistically according to the new Health Care Law or the Affordable Care Act there are 6.8 million African Americans eligible for benefits under the ACA. (Felton, 2013). The population for my study includes all uninsured African Americans in the United States according to the ACA. Population: 6.8 million African Americans (including male and female), almost half of this number of young adults. This population need to be defined on the basis of: A. Content, B. Extent, and C. Time. Size: 6.8 million. (HHS.gov.,(2013). I have made a  change in my population for research which will be first finding a reference point which is critical when doing research on disparity. According to the authors, (Keppel, Pamuk, Lynch, Careter-Pokras, Kim, Mays, Pearcy, Schoenbach, and Weissman,(2005). I will also need to measure disparity in relative or absolution terms. Disparity is very obvious when you realize that disparity occurs when the amount that separates a group from a reference point that is specified on a measure that is particular to health that is expressed in the terms of percentage, rate, means or some other measure that is quantitative. (Felton, 2013). . According to authors, (Keppel, et al, (2005) Sampling: an individual within the Population such as for example the young adult population size of 3.2 million or 47% don t have health insurance from the ages 18 to 35 years of age. Type of Sampling used: Probability sampling. A sample need to be able to represent the population it will be used for. When you want to measure a sample and your objective is to work from individual groups in a certain domain then use comparisons that are pair-wise. When you summarize the measures used in your disparity this will quantify all the groups in opposition and any conclusions based on your summary results should be joined and interpreted using all groups. (Felton, 2013) How the sample will be drawn? When disparities are measured, first the reference point need to be identified, next if any two groups need to be compared the reference point with the favorable group need to be used(lowest rates). When using disparities samples it should be measured in both relative and absolute terms and when you are measuring disparities over various of health indicators it should be shown in terms of events that are adverse. Why did you choose this sample size and why it was chosen in relation to the size of your population? I initially chose this sample size since I had 3 populations to choose from  for the uninsured African American population which were male, female, or young adults and I chose the young adult population since I had a solid statistical number of how many of young adults between the ages of 18 to 35 who are uninsured. I am not totally convinced that choosing a sample size representing millions of people will be the correct course for me to take and I had a terrible time trying to create a graph or chart to show my numbers and I could not get the graph to show. Since the number of uninsured Americans is very high even with the Affordable Care Act being in place, I may have to consider working in another area in health disparity. I was attempting to doing a basic line graph chart showing the age of young adults with no health insurance. Since health disparities covers such a wide range of issues I will have to reconsider what area under health disparity I want to cover and research. Ethical Concerns Health Disparities research has emerging advances which include comparative effectiveness studies and controlled trials that are often conducted at academic sites and multiple communities. The institutional review boards (IRBs) has presented a impediment that is major to the effective and timely conduct of health disparity research. When the research involved the underserved communities and minority along with institutional requirements, ethical standards interpretation may be different. These differences can cause complications in the research protocol and informed consent process and may have a negative effect on how the participants will respect this type of research and the quality of the trials. Also the IRB or institutional review board, can also lead to delays that are unnecessary, jeopardizing the capacity to perform collaborative projects and funding. The Research Centers in Minority Institutions (RCMI), Translational Research Network (TRN) have created a community-partnered approach to run side by side with the IRB review directly across the 18 RCMI institutions grantees that make sure compliance while making it better quality of health disparity research. (Hammatt,. and Nishitani, Junko and Heslin, Kevin and Perry and Szetela, and Jones, and Williams, and Antoine-LaVigne, and Forge, and  Norris, Keith C, (2011). Even though Americans are living longer and are healthier, health disparities still exist. However, policymakers are making a response to the health disparity issue by putting together and introducing legislation that are geared toward getting rid of health disparities. (ncsl.org., (2014). The Uninsured Americans as a health disparity There is about 44 million Americans total without health insurance and another 38 million Americans who do not have enough health insurance to meet their healthcare needs. If persons do not have health insurance it will usually mean putting also necessary care such as: Childhood Immunizations Preventive care Routine check-ups no Primary care doctor no access or limited access to prescription drugs being hospitalized for a condition that otherwise would not have led to a hospital stay that could have been avoided if you had health insurance Because of fear of medical bills you may choose to delay care which will usually lead to more cost to you, especially if you have to go to the emergency room. We must also understand that when the uninsured persons face a health crisis because they cant pay the burden of the cost will be to the insured population. (Glied, (2014). References: Active Campaign, ( 2009). Validity in Research Design. Retrieved from website http://www.activecampaign.com/blog/validity-in-research-design/ Bhattacherjee, A.,(2012). SOCIAL SCIENCE RESEARCH: PRINCIPLES, METHODS, AND PRACTICES. Retrieved from website http://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=1002context=oa_textbooks Felton. (2013). _An analysis of personality theory._ Unpublished manuscript, Walden University. Frankfort-Nachmias, C., Nachmias, D. (2008). Research Methods in the Social Sciences 7th Ed. New York: Worth Frist, W., (2005). Overcoming Disparities in U. S. Healthcare. _Health Affairs. Retrieved from website http://content.healthaffairs.org/content/24/2/445.short._ Gibbons, M., (2005). A Historical Overview of Health Disparities and the Potential of eHealth Solutions. _Journal of Medical Internet Research. Retrieved from website http://www.jmir.org/2005/5/e50/_ Gillian, S., (2004). Addressing Unequal Treatment: Disparities in Healthcare. _The Common Fund. Retrieved from website http://www.commonwealthfund.org/usr_doc/SteelFisher_unequaltreatment_cong2004_70 9.pdf?section=4039_ Glied, S., (2014). The Uninsured. Retrieved from the website http://www.pbs.org/healthcarecrisis/uninsured.html HHS.gov(Health care.,. The Affordable Care Act and the African Americans. Retrieved from website http://www.hhs.gov/healthcare/facts/factsheets/2012/04/aca-and-african- americans04122012a.html012). (HAMMATT,. AND NISHITANI, JUNKO AND HESLIN, KEVIN AND PERRY AND SZETELA, AND JONES, AND WILLIAMS, AND ANTOINE-LAVIGNE, AND FORGE, AND NORRIS, KEITH C, (2011). PARTNERING TO HARMONIZE IRBS FOR COMMUNITY-ENGAGED RESEARCH TO REDUCE HEALTH DISPARITIES. PUBMED.GOV. RETRIEVED FROM WEBSITE HTTP://WWW.NCBI.NLM.NIH.GOV/PUBMED/22102302 (Hidalgo Goodman, (2012). Validation of Self-Reported Measures in Health Disparities Research. _Journal of Biometrics and Biostatistics. Retrieved from website_ http://www.omicsonline.org/validation-of-self-reported-measures-in-health-disparities- research-2155-6180.1000e114.pdf (Keppel, Pamuk, Lynch, Carter-Pokras, Kim, Mays, Pearcy, Schoenbach, Weisman, (2005). Methodological Issues in Measuring Health Disparities. Retrieved from website http://www.cdc.gov/nchs/data/series/sr_02/sr02_141.pdf Kilbourne, A., Switzer, G., Hyman, K., Crowley-Matoka, M., Fine, M., (2006). Advancing Health Disparities Research within The Health Care System: A Conceptual Framework. Retrieved from website http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1698151/ LOBO, A., MATEUS, S., (2013). VALIDITY AND RELIABILITY OF AN EQUITY IN HEALTH CARE SCALE. _SAGE JOURNALS. 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Same Sex Marriage and the Us Constitution Essay Example for Free

Same Sex Marriage and the Us Constitution Essay Many of the prominent researchers such as BYU has proven that same sex marriage is legal and Amendments should not be made to change the current constitution to violate the individual rights of these individuals. This paper will also use theories such as the loving Analogy and comparing slavery, and other forms of marriage to show how all citizens should be protected. Other areas of importance will include research and findings from Harvard Law on how courts determined if same sex union was permitted to be legal in their state. The final area of this paper will conclude the findings and interpretations of my current review of the research to show that this should remain as a right that all individuals are permitted to partake in marriage to same sex partners during their lifetime. When the United State’s constitution was drafted, many topics in it were not as blatantly described as one would assume given its importance. This doctrine gave you the basis as to what law should dictate to citizens, but did not give exact do’s and don’ts on certain issues. In this document to many individuals’ unknown belief, there actually is no clause on marriage. It designates that all persons should have equal rights. â€Å"All persons born or naturalized in the United States, and subject to the jurisdiction thereof, are citizens of the United States and of the state wherein they reside. No state shall make or enforce any law which shall abridge the privileges or immunities of citizens of the United States; nor shall any state deprive any person of life, liberty, or property, without due process of law; nor deny to any person within its jurisdiction the equal protection of the laws. † (US Constitution). If we look at this last line, you see its evidence right there. All citizens have the right to equal protection. With the debate of same sex marriage we see how states and the federal government are directly trying to violate this right. The current status of same sex marriage actually depends on where in the United States you may inhabit. The United States constitution was created September 17, 1787. The document was officially ratified on June 21, 1788. When it was written, the overall intention was to create a framework for citizens of the United States. It was the framework to how laws and government were to conduct themselves. From its original creation, as years went by Amendments were written to address subjects that arise over time and had not been addressed by our founding fathers. Focusing our energy to present issues, same sex marriage has questioned the constitution and its amendments. Mainly we use the 14th Amendment, Due Process Clause and Equal Protection Clause. The Due process clause basically covers and prohibits state and local government from depriving life, liberty and property. The second, Equal Protection Clause requires each state to produce equal protection under the law to all people within its jurisdiction. Using these two main sections and this Amendment itself we can base how current public opinion is driving legislatures and government to forget and violate individual’s rights base on their sexual preference. Putting restrictions on their right to engage in customs such as marriage violates and goes against the initial intentions of our founding fathers’, these main components will prove that allowing same sex union does not violate the US Constitution Constitution vs. Other Forms of Marriage Interracial Marriage was a form of marriage that was considered illegal prior to 1967. Although the Emancipation Proclamation freed slaves it did not guarantee them full rights until almost 100 years later. In 1968, this was repealed. Prior to this year, interracial marriages were only recognized and permitted in certain states. Strictly enforced misgengation laws clearly segregated persons of different races to enter into a marriage. â€Å"North Caroline and California recognized interracial marriages that were lawfully performed elsewhere (BYU, 2008, p. 1894). If we compare the 14th Amendment to this type of prior law, we clearly see that equal rights and fairness to all citizens were not being followed. The case of Loving vs. Virginia proved that not allowing people of different races to marry violated this amendment and others such as Equal Protection and Due Process. They banned marriage of equal citizens based on their race. At present, day, it is allowable but many still agree and will never accept these types of marriages. Teenage Marriages also at one point and time were under scrutiny. This was a common practice in the Middle Ages from settlers inhabiting the United States from Europe. It was a common practice in their cultures. In the 60’s it started becoming illegal. Recognition again was at the discretion of the states. â€Å"The result reflects such things as how long the parties lived together after marriage, whether any children were born, whether it’s apparent that it was a bad marriage, whether the underage party or parties confirmed their marriage upon reaching majority, whether domestic statute that underage party was void or voidable, whether suit was civil or criminal (BYU, 2008, p. 1900). Again rights were violated. Equal Protection was only given based on the decision of the state. Fueled by the feminist movements in the 70’s, they determined the rights for a minor when realistically they never took in account to the involved parties perspectives. At present time, teenage marriage is allowable to an extent. Minors which are considered under the age of 18 require parental or guardian consent to all the marriage to occur based on a states constitution. The next marriage to date that is illegal in the United States and remains this way is polygamy. In this type of union, a man has multiple wives whom all live harmoniously. It is also constitutionally banned.

An Introduction To Microblogging Information Technology Essay

An Introduction To Microblogging Information Technology Essay Fig 3.1 Microblogging is a shorter version of blogging that  allows  users  to write entries up to 140 characters.   The messages can be viewed by anyone, or users can choose to follow an individual or a company.  While Microblogging is concerned with thoughts from a given source and headlines of present activity, blogging is more related to larger stories, background information and research including Links Pictures. The term  lifestream  or  lifecasting  is  used  in  continuation  of  microblogging.   While Lifestream  presents  all  life  activity,  such  as  changed  IM  status  to: at coffee bar,   Services  like  FriendFeed  provide  this  overall  life   aggregation. Lifecasting  refers  to  micromedia  broadcast  such  as  video,  photos  or  audio  clips   transmitted online. Microblogging Services Providers There are several  web  services  that  provides  microblogging  like: Twitter Tumblr Yammer There are additional services that provides streaming of posts from your followers, like: Twitterrific which is a desktop application that uses to read and post entries to Twitter. Another application is Friendfeed that enables their users to keep up to date on web pages, photos, videos and music that friends and family are sharing. User Behaviour The User behaviour mainly includes posting updates in text possibly combined with links to pictures, videos or websites. The entries they make are usually a combination of their personal thoughts, professional subjects and replies to the users who follow him/her Companies also have accounts for posting company products news, customers feedback and follows users that mention company in their microblogs. As opposed to traditional blogs and newsfeeds, microblogs are far more foreseeable. Microblogging is light information that you can choose to dig into if it has your immediate interest. It ´s also a way to get an overview of what is present in your chosen network. Organizational potential Organisations have aways been a bit apprehensive in using blogs as they have a fear of loosing information. However microblogging involves lower risk as it reveals less information and is therefore more realistic for organisations to use and hence it is a good way to adapt overall blogging. Microblogging can be used in several ways, such as: For posting news related to company. Giving feedback to customers  . Link to other publicity sources. Realtime communication covering various events. Humanize an organization by communicating with individuals. Dialogue with stakeholders. Marketing, Recruiting and Stock updates. Internal knowledge sharing Many companies have made an attempt to adapt traditional blogs for internal knowledge platform. However sharing important information in blogs conflicts the challenge of many organnisations. On the other hand a lot can be said with 140 characters without revealing hidden information. And it is a universal fact that microblogs dont reveal information. It is in the best interest of the company to share knowledge which most of the times results in budget savings. But practically departments are focussed on keeping budgets, resources and assignments that conflict with the desired behaviour of knowledge sharing. Who all can and should Microblog within an Organization Whoever is interested in communicating with their stakeholders on daily basis should microblog. Be it sharing information or having a dialogue. It is more easier to adapt as it doesnt require the same amount of communication that is involved in a blog. Followers reply to their posts if they attract their attention. However what is important is their activity i.e. frequency and quality. Departments that can be benefitted from Microblogging Departments with an outward focus such as: Marketing Human resource Sales Logistics IT How to get started Create a user, company or topic name/account. Select the media or channel to publish from such as mobile phones, instant messenger or web. One should put together the team that is going to publish microblogs, educate them in this communication channel, consider topics, goals, ROI, opportunities and how to get a dialog with the followers. MICROBLOGGING TOOLS Fig 3.2 Micro-blogging is a term described as a form of blogging that allows users to write brief text updates (usually less than 200 characters) and publish them, either to be viewed by anyone or by a restricted group which can be chosen by the user. Several start-ups have witnessed phenomenal growth with micro-blogging services, most notably Twitter. In addition, numerous social networks including Facebook and Bebo have integrated similar status update services. The space is hot and its still heating up. So lets take a look at 10 of the key players. Twitter Twitter is the key player in space and the company name is used synonymously with micro-blogging. The free service allows users to post status updates via SMS, e-mail, or web browser. Whats more, Twitter has an open platform allowing third party developers to build on top of it. TwitBin is one such third-party application that allows users to post updates to Twitter directly from their browsers. TwitBin is an extension for the Firefox browser, and like most Firefox extensions, it is free to download and use. Pownce Pownce recently launched a micro-blogging platform with added functionality. On top of messaging, users can quickly and easily share links, files, or events with any or all of his/her contacts. Tumblr Tumblr is a very clean, slick micro-blogging platform. Its focus is on simplicity and elegance. Similar to Pownce, users can share a variety of things, including text, photos, quotes, links, chats, or even videos. Jaiku Jaiku is considered by many to be Twitters closest competitor. Most features and functions are similar. It will be interesting to see how the company plans to emerge from the shadow of its main rival. MySay MySay is what it says. Instead of text updates, users call MySay and say how they are doing today. Then, friends or family can listen via phone, e-mail, or the web. Hictu Hictu is a service for video micro bloggers. A webcam and a mouse-click are all that is needed to create a video post. This streamlined solution saves time and effort for traditional vloggers. Moodmill Moodmill is a way to express your mood or current state of being. A sliding scale facilitates this process, while a quick text update completes the personalized service. Frazr Frazr is also very similar to Twitter. The main difference is one of language. Frazr is focused primarily on the French and German markets. I Rate My Day I Rate My Day allows you the ability to (yes, you guessed it) rate your day on a scale of Worst to Great. Users can also provide a short text update to accompany the rating. Emotionr Emotionr is a way to gauge your happiness on a scale of 1-10 (decimals included). As the name touts, it is a way to express and share your emotions and feelings with those around you. Conclusion Micro-blogging isnt a short-term trend it is here to stay. The evolution of blogging has spawned this new mini version of blogging and many are latching on. The simplicity and the ability to post frequently is what attracts the people most to this concept. We expect much faster adoption and mainstream penetration than blogging in general. MICROBLOGGING SERVICES IN INDIA Fig 3.3 Microblogging is a new form of blogging that has ramped up quickly and created various offshoots uses of itself apart from a common use of updating/publishing thoughts in form of text (usually less than 200 characters),evenmore, microblogging is said to be used as tool in communication, productivity, e-commerce, brand exposure and in many cases a serious business tool because of its instant information retrieval nature, thus nearly a real time info exchange. When Twitter was launched first, it was criticized by many bloggers as a useless startup, but Twitter was revolutionary, after launch of Twitter many similar services got launched. While on global scale brands like Twitter (need no intro) and Jaiku are main players along with Pownce (from Digg), India is also deliberately paving way in Microblogging, though Twitter remain the key player in India too, a lot of Micro blogging platforms were introduced in past few months in India. Below are major microblogging platforms in India; A web app from Indian mobile technology company Webaroo, Sms gupshup is major Indian micro blogging platform. It provide users to send/free free text SMS to any mobile device. Unlike to Twitter, it provides its users to create and join groups to send and recieve SMSs to and from users in these groups respectively. Sending and receiving SMS via mobile and online site usage seems to have 1:5 ratio thus the site doesnt appeal much sleek in User Interface. Vakow-It is the next major micro blogging and SMS based site in India after SMSGupShup, in terms of usage and site traffic. Vakow too provide SMS message from web to mobile devices plus other features such as tagging, to tag the messages and group them based on these tags to send Pictures from web to mobile devices although a light weight, low resolution black white pictures only. Moroever, Vakow has worked out a way, through Twitter API, so that one can send updates from their mobile devices to twitter via Vakow, reason being Vakow cost less twitter, when it comes to sending message from any mobile devices in India to twitter servers. Shockles is one another such service, its a mobile message board, in short functionality are similar to that of Twitter along with features it carry. The application however is different in product marketing in way that it provide Enterprise shockles which is a product in the social software for business category and as per the website amongst the worlds first on-demand and mobile enterprise solution for business social networking and collaboration. Kwippy is one of the most famous nanoblogging service including twitter in india, reason being you can post message from Gmail or GTalk directly to kwippy or integrate Gtalk and Yahoo messenger status, share links. Kwippy is thus a micro/nanoblogging webapp + IM status logger + social network. (A) In kwippy, the whole focus is on the Instant Messenger, right now Gmail address book(Gtalk) and Yahoo only. The friends list on the instant messenger is the most intimate friends list you can find, of all social networks as per Kwippy blog. The microblog app presently is in private beta, but one would get invite soon in a day or two. Rest is much similar to Twitter such as lingo like followers,following and tweets being Kwips here Scope of microblogging in India Microblogging is no longer unfamiliar to Indias young netizens . Twitter undoubtedly remains the most popular microblogging service, and theres more to come! So why are so many young Indians interested in micro blogging? The answers its easy ant its simple. But dig a little deeper and the following reasons the 5 Cs seem to be why microblogging appeals so much to the Indian youth. Communication: Microblogging allows you to communicate with thousands of people scattered all over the globe. The youth loves to stay connected and microblogging is just another way for them to stay in touch (apart from texting, emails, IMs, and social networking sites). Ever since the Bollywood brigade has taken to Tweeting, the allure of microblogging has only increased. Connectivity: Connectivity without restrictions of time and space is a great deal that technology has offered the bloggers. You can also use cell phone to connect to the microbloggers tweeting out there, Hence it is practically a mobile and internet combo pack! So there you are blogging from any corner of the world that too even without a computer, sharing the experiences there and then and staying connected to the blogging universe all the time. Content creation: Seeing your own content being read by wide audience is a great feeling which does prompt many bloggers to enter the blogosphere. Though the content many a times remains very basic and does not really have much of a literary value, one has to accept the fact that new media such as Twitter allows people to create their own content and share it proudly with the world. Crisp: The lengthy sagas on regular blogs have no place in microblogging universe. Microblogs are supposed to be less than 200 characters, that is why they are micro. Twitter allows maximum of 140 characters, and this restriction does make the post short and crisp. Any microblogger tries to make the post maximum interesting in minimum amount of words, just what the readers expect it to be. Just like their other choices, the youth likes it short, crisp and to the point. (Even though sometimes the post itself has no point altogether!) Cult: microblogging has become a cult. Just like Yahoo chat and Orkut were. There might be many of your peers who type away every little thing they do; and have 500 followers. And then there is our media who treats this new medium with equal enthusiasm. So you glance through newspapers, or just watch an entertainment channel and know that Shah Rukh Khan has got tons of followers within few days, and what did Priyanka Chopra write to her tweeple even if you do not know what exactly Twitter is. Of course, the movie stars or politicians many a times do it for their own promotion, but that just adds an it factor to microblogs. It makes the youth go after it more. That has suddenly become the aspirational and the thing to do you see. Microblogging is redefining what a conversation is all about, blurring the line between SMSing and blogging, and between the private and public. Blogging on the phone has no extra baggage that blogging on a computer carries: you dont have to be grammatically correct and your blog post could be just any stray thought. In Mumbai, Twitter inspired a tweetup, when Gaurav Mishra, a marketing professional and an early adopter of technology, wrote out a post saying Blog meets are so passà ©. I want a Mumbai Twitter meet. Webaroo Inc, which launched the free microblogging service SMSGupShup in India last April, claims to be growing at nearly 4 per cent every day purely through word-of-mouth publicity. they expect users in excess of 20 million before the end this year. Costs are recovered by placing contextual ads at the end of the SMS. MyToday MOBS, a microblogging service from Netcore Solutions that took off last July, sees nearly 25,000 people publishing on a daily basis again, with zero advertising and marketing costs.India has the worlds third-largest mobile base. If you create services leveraging the mobile as a platform . Its not even just text anymore phone companies are ringing in an era in which pictures, video and audio can be blogged instantaneously. Nokia Nseries introduced its M-Blog last year. When blogging began in the 90s, the only way to blog was to get to a computer and upload images, text and video. But not any more. Reliance has seen a four-fold increase in its m-blog usage since it started advertising the features. In Japan, five out of ten of last years best-selling novels were originally written out on cellphones . Microblogging is helping people release a lot of creative energy free of cost. They could be inspired to compile the microblogs as books eventually and this trend is quickly catching up in india.. Microblogging is definitely here to stay. Blog-camps and virtual get-togethers are already happening with bloggers all across the globe. Microblogging could surely reach lot more number of people. It will evolve more with the convergence of technology, and become a regular part of our lives, both real and virtual. Issues with MicroBlogging Threat   Web surfing is no longer a solo affair.  Facebook, Twitter, and other social networks have quickly become an integral part of the online culture, and with them come a whole new array of potential security threats. In this article, well identify some of the key dangers of  social networking/microblogging Concerns about Micro blogging The main concerns with micro blogging, as with other forms of social media, are privacy, security and integration. In the race to take the first mover advantage(in case of businesses) or just to be among the first to use of these new technologies many users do not consider the potential risks or the shortcomings of these upcoming technology. Nearly all the micro blogging sites gather information about users and some of them consider the personal information provided on account profiles to be their property. These services are reserved with the right to use personal information and to transfer it to third parties. Which are generally mentioned in terms and conditions. (Did you check the Terms of Agreement before you signed on?).Following are the three main key issues:- Privacy   concerns of broadcasting social or work information to everyone who follows your feed Security   concerns of the public seeing possible sensitive work information Integration   how to adapt micro blogging into the corporate culture. Privacy  is a major issue, because the users sometimes broadcast sensitive personal information, which can be viewed by anyone who views their public feed. Micro blog platform providers can also cause privacy issues, through changing or presetting users privacy options. An example would be  Googles Buzz platform, which incited controversy in 2010 by automatically publicizing users email contacts as followers. Google  later amended these settings. Security concerns have been voiced within the business world, since there is potential risk of sensitive work information to be published on micro blogging sites such as  Twitter.   Integration could be the hardest issue to overcome, since it can be argued that  corporate culture  must change to accommodate micro blogging. It helps to share information with potential clients in the most concise manner. They feel that employees might be distracted which might affect their productivity at work. One more issue is that business is not able to decide upon which website which they should use depending on the popularity in different areas A major issue for an organisation is the concern that employees might broadcast sensitive work information. Micro blog posts (unless sent as private direct messages) are searchable by other users and websites. An organisation will never want the public seeing possible sensitive work information on the public micro blogging sites. Just because people are using new means of communication does not mean that an organisation has any obligation or should really sanction or implement these upcoming technologies. However, micro blogging has become a popular and useful communication tool, which can be used to benefit some organisations. If an organisation allows the use of various public micro blogging service by employees, then there is a need to implement a policy with clear guidelines on appropriate usage. If, on the other hand, an organisation decides to integrate micro blogging into the corporate culture, they should investigate enterprise solutions and find one that will be easy to inte grate with their existing platforms. Define privacy Marrying privacy and social networking/micro blogging may seem unreal to some. How can you be social and open and yet protect your privacy? Well, just because you are choosing to share some of your personal/private information with a selected group of people does not necessarily mean that you want to share all of your information, or that you want this information to be visible to all. Facebook in particular has suffered from a number of issues related to privacy concerns. If you have used Facebook for a while, you may have noticed ads with your friends names or photos associated with them. Facebook does provide privacy controls for you to customize what types of information should be available to third-party applications. If you look at the Facebook Ads tab of the privacy controls, though, youll notice that it offers no way for you to opt out of the internal Facebook Ads. It merely states that Facebook strives to create relevant and interesting advertisements to you and your friends. Enterprise Microblogging Security Security:  This will probably be of paramount concern at least initially in most businesses. All businesses want to make sure that they keep internal communications safe from intrusive outside eyes. An enterprise microblogging solution must provide for fine-grained authorization and trustworthy security of communications. Management, through the IT department will try and want to restrict who can see certain posts and who cannot. Remember who your friends are When you write a Twitter tweet or post a Facebook status update, you have to keep people who will be able to see your post in mind. More and more these days, we hear stories of people who have forgotten that their boss is part of their network and have said things online that have gotten them reprimanded, even  fired. The consequences of inappropriate online comments have become so common that they have earned an entry in the Urban Dictionary:  Facebook fired. Saying something as obvious and seemingly innocent as Im tiredor things such asAny better paying job?Im available in a status update during work hours can have dire consequences if the wrong people see it.Or even posting some jokes about other community or religion can have some serious consequences. MICROBLOG VS EMAIL Google CEO Eric Schmidt had this to say about the microblogging service Twitter: Speaking as a computer scientist, I view all of these as sort of poor mans email systems. In other words, they have aspects of an email system, but they dont have a full offering. The question about companies like Twitter is: Do they fundamentally evolve as sort of a note phenomenon, or do they fundamentally evolve to have revocation, identity, storage and all the other aspects that traditional email systems have? Or do mail systems broaden what they do to take on some of that characteristic themselves? At first sight, it seemed like an example of Google not getting it when it comes to Twitter. But actually it is a new way of not only posting notes about what ones doing, but it also has a lot of communications usage via @replies and direct messages (DMs). Reflecting on Schmidts statement, it can be inferred that microblogging is slowly replacing a lot of email activity. As more companies are taking up microblogging with services like Yammer, Socialcast, Present.ly and SocialText Signals, employee communications amongst employees is both increasing and getting diverted away from email. Something like this: Fig 3.4 Socialcasts Tim Young had this to say about email: Email is dead. If your company is relying on email for communication and collaboration, your company is walking dead in this new economy. Being the CEO of Socialcast, it is not a very surprising statement. The shift described applies regardless of the microblogging application used. Features present in Social Networking sites Microblogging does not replace email. But these guys are advancing their product, and are rising up the performance axis. Here is what Yammer or any other social networking site now offers: Behind the firewall installation Public notes @replies DMs Groups Private groups File attachments Favorites (a form of bookmarking) Tagging Conversation threading Unlimited character length (i.e. not limited to 140 characters) Search Look at that list. When you think about your own internal email usage, whats missing? Folders or the Gmail equivalent of tags seem to be something for the down the road. Thus, Microblogging still has the insurgent, disruptor profile relative to corporate email. But dont underestimate that. Theres what IT knows is needed behind the scenes. and then theres what the users actually do when given the different applications. Expanding Communications, Marginalizing Email Microbloggings premise is that public proclamations of what youre doing and information that you find are a new activity for people, and they have value. Information is shared much more easily and in-the-flow of what were all doing anyway. This use case is what promises to dramatically increase communications among employees. As were seeing with Twitters explosive growth, it takes time for people to know why they should microblog. But once they get it, it takes off. So services like Yammer/Twitter etc. have your attention as you post updates and read what others post. In reaction to someone posts, you hit the Reply button. Youre having a conversation that others can see, and join as well if they want. You can decide to have separate conversation with someone in that context. Which starts the marginalization of corporate email. Why? Because a lot of whats going to generate interactions is occurring right on that microblogging app youre looking at. Its the most natural thing to act in-the-flow and use that application in lieu of email. Well-designed microblogging applications are also quite seductive in terms of ease-of-use. The logical end use cases of emails are: Notifications External communications This isnt something thats imminent. Email is quite entrenched in daily workflow, older generations arent likely to stop using it and internal microblogging is still nascent. COMMUNOTE AT COMMUNARDO ENTERPRISE MICROBLOGGING CASE STUDY Company information and case study background Communardo Software GmbH in Dresden, Germany offers software solutions and consultancy in the context of knowledge management and team collaboration. The company has been growing in robust during recent years .It has got an employee strength of 160+. For the most part the employees work in negeriads.com knowledge-intensive project contexts with one to one communication network. The internal IT environment contains group-supporting applications like an intranet wiki, blogs and project spaces. As Communardo itself is a consultancy firm in the area of Web 2.0 its employees are affiliated with the early adopters of new web services. Some of the employees tried Twitter and realised its potential to improve their collaboration at work and the quality of their input in the office. In 2008 they suggested using Twitter or a Twitter-like tool for the companys project teams. Until then broad email conversations or the usage of the wikis discussion pages were common and lead to a large number of unmanageable masses of information. The anticipation of the benefits of microblog- ging was that it would reconnect different parts of the company which were separated during its growth and that it would be the best tool for representing the flow of information in the project teams. The initial decision of the top level management was against using a public microblogging service like Twitter for internal use. The reasons for this were the perceived functional deficits (e.g. no rights management, few possibilities for search and filtering) and strategic reasons (data protection, security of investment and reliability). Since there were no solutions for enterprise microblogging available, the only fast and easy way to set up a microblogging-type communication system was the use of the blogging software WordPress enhanced with a special theme called Prologue. This setting was tested in a project team. The approach in general was found very useful in Indonesia Furniture Handicraft Wholesale Marketplace, and hence it was adopted company-wide. However, the modified WordPress could not meet functional expectations. Conceptualisation and Implementation Communardo formulated the following requisites for its internal microblogging tool: Topic-centred content structuring and rights management should be available. Various integration scenarios(LDAP, RSS, portlets, mobile client, XMPP, corporate identity) should be supported. Information management should be possible through tagging and filtering. Security features (like encryption, user management and robust software design) should be included. The first requirement showed a remarkable difference from the example of Twitter. It was argued that the so-called noise postings should be minimised. Noise postings are not relevant for the user but because of their quantity hide important ones. A topic-centred structuring was also seen as the condition for effective rights management. The assumption behind this was that each person acts in different roles, such as project manager. So it should be conceivable that project-relevant postings by each person would be accessible only to co- workers involved and are part of the same project. The possibility of establishing rights settings for every single posting, however, was rejected in favour of simplicity. Thus, the solution was the conceptualisation of multiple microblogs where single users could be added and then those users could follow that microblog. The approach was implemented in a non-functional user interface prototype. In this early stage of the project special usability consultants were asked to test the prototype including different versions of tagging. The aim of these tests was to find out if the handling would be intuitive. The findings were used to rework the first concept. After the conceptualisation phase Communardos top management decided to move on and started the implementation phase. The technological planning took place parallel to the screen design. The project team kept the iterative proceeding and published the resulting tool as quickly as was possible. This is what we are going to describe in the next paragraphs. The resulting software artefact The resulting software is a browser-based microblogging system which uses Web 2.0- typical technology (i.e. Ajax). Communardo chose the name Communote- a combination of the companys name and the word note. At first look Communote looks similar to Twitter. In fact the key elements are the same: like the posting stream is the major part of the system and a panel with filtering and navigation options is situated on the right. A major difference is the drop-down list on the top. This UI element is used to choose the microblog in which to post. The first page shows a combined view of all postings from one users microblogs. To post a message the user has to either choose a single microblog using the drop-down list or reply to an existing message. The panel on the right contains a dynamic tag mass and additional filtering possibilities. Filters are available for tags, free search, authors, microblogs and time periods. They could also be