DBQ: Reign of Terror Essay

â€Å"The execution of Louis XVI marked the beginning of the 18 month period of the French Revolution that has come to be called ‘The Reign of Terror’†(49). It was led by no other than Robespierre, in an attempt to start a new government, which proceeded to execute large numbers of people. The 18 months was a blood pouring event during the French Revolution. These events were unnecessary and the whole Reign of Terror was unjustified because it was a sin to kill, they went against what other through and what was right, and they went beyond what was necessary. Not only was the Reign of Terror a big part of the French Revolution but it was a very unjustified event, creating sins among the people. They treated the dead as heads and bodies of simple animals rather than thinking of them as once humans. â€Å"Carried it mockingly, upside down on a cart, offering it to passers-by to spit on†(59). The people then went against the churches abolishing holidays which were important to many people and their beliefs. They also killed thousands, â€Å"many of these people were guillotined†(63). They would cut the heads of criminals and even innocent without trial. The guillotine began very popular through these months, becoming the number one way of killing. â€Å"The guillotine became one of the most powerful symbols of the French Revolution†¦ It had a sharp, angled blade, which dropped quickly on a guided track†(65). These months were very gruesome for the people of france and many families, to where no one felt safe. These murders were sins, killed without reason or trial making the Reign of Terror unjustified. They were also unjustified because they were out of control and gave no trial to those who were sent to death. â€Å"The tribunal followed a formalized legal procedure, but gradually broke down â€Å"(63). They soon after gave in and stopped following their word, stopping all the trials. â€Å"The tribunal were out of control and kill thousands of innocents and accused men and women†(63). These deaths soon became a public view to anyone to witness, a view no one could forget, yet something to celebrate. â€Å"The public guillotines were memorable events†¦ laughing and chatting familiarly as if they were at a festival†(65) The people screamed of joy once the Kings blood poured from his headless body for they had finally killed him off. Louis XVI  was killed for the unjustified killing of many without a fair or given trial. The unjustification also included the Reign of Terror causing an unnecessary amount of deaths and beyond what was called for. People dropping without trial, without justification why at some points. â€Å"historians estimate that between 20000 and 40000 people were killed by the guillotine during the Reign of Terror†(65). The Committee soon hired many to spy making the areas hard to be trusted, they were always searching for if they were being watched. â€Å"a careless word of criticism spoken against the government could put on in prison or worse†(63). This made no one safe from imprisonment or death, this was unnecessary, against what we now have the right to speech. This was beyond what was needed or called for these people were killed over an unjustified event, just if they were in the wrong place at the wrong time. This shows how the Reign of Terror was unjustified and brutally unfair to the people of the times. Thousands killed without trial but guillotine decapitating them. â€Å"In mid- 1794 the Reign of Terror came to a rather abrupt end. Robespierre himself was executed and a more conservative government was put in place†(49). These times ruined families and homes across france, killing innocent men without trying them on trial in front of a fair jury. These 18 months became the bloodiest months of the French Revolution creating a huge impact on our history and government now showing how unjustified it was. The Reign of Terror was a against sin, unnecessary, and went beyond limits.

Syncretism

Religious syncretism exhibits blending of two or more religious belief systems into a new system, or the incorporation into a religious tradition of beliefs from unrelated traditions. In the case of Haitian Vodou, Vodou blends two or more religious beliefs into one system, therefore it can be characterized has syncretism. Vodou is a syncretic system derived from deeply rooted African beliefs and colonial French Catholicism. As a reaction to being torn violently from their roots, the slaves tried to resume their cultural and religious traditions.Ancestral spirits were invoked and celebrated in secret, far from the master's eyes. The worship of saints and the Catholic sacraments served as a screen and a support for African beliefs. The creation of a coherent belief system was extremely important in the development of a feeling of unity among the slaves which would provide them with a sense of self and community. The process of syncretization among the African religions helps to explain why Vodou found it relatively easy to accept and integrate parts of Christian religious belief and practice into the local religious activity.Resistance to conversion was met with terrible violence, so Africans already saddled with the horror of being a slave would also suffer extra depreciations because they wished to celebrate their native religion. A solution fell into place though, and this solution was nearly identical all across the Americas. The Africans would pretend to convert to Catholicism, and secretly continue their religious traditions under the guise of Christian worship. Catholic symbols, like the Eucharist and the Saints, came to have double meanings.Initially this integration was purely functional, providing a cover of legitimacy for religions that were severely proscribed. Naturally, most Africans did not want to leave behind their old traditions. But after a few generations a real syncretism became part of the duality of beliefs of the slaves themselves, who soo n found it possible to accommodate both religious systems. One way in which one can see clearly an example of syncretism is that Vodou recognizes a supreme deity and so does Catholicism.However, this god does not interact directly with humanity. Humans must rely on lesser celestial beings known as laws; and in Roman Catholicism humans must rely on lesser celestial beings known as angels and saints. These creatures might appear as gods, though they are more like helpers and messengers for the supreme creator. It was a simple matter of marrying the imagery of lwas with saints and angels. Then it was simple to go to Church and pray to St. Patrick to invoke Damballah, or pray to St. Anthony to invoke Legba.There was also no need to change the structure of the supreme deity. Vodou does not reject the idea that the Christian god is any different than their supreme deity. How did Haitian Vodou come to this point? Vodou’s evolution is marked by four major developments. The first one is the integration of African beliefs and practices around the dominant Fon religion. The second was the classification of gods and emergence of new ones. The third one was the synthesis of Catholic elements; and finally the fourth one was appropriating Amerindian religious symbols.The reason that the Fon beliefs became the dominant ones was for the simple fact that the Dahomean culture was the most populous. Vodou gained the majority of its deities from the Fon received from other African religions are the terms for gods (laws), mambos, the Congo word for priestess, and special deities lie Ogun, which absorbs the place of Gu in Dahomey. The classification for gods/laws changed over the time of Vodou’s development. At first it was classified according to African ethnic origins: Rada, Kongo, Nago, and Ibo.Later, with the emergence of new deities in Haiti two major categories of deities emerged: Rada and Petwo deities. The Rada deities originate from Africa while the Petwo deit ies originated in Haiti, but are still believed to visit from Africa (nan ginen). Synthesis of the Catholic faith with Vodou began with the Code Noir in 1685. This code outlawed all religions except for Catholicism. According to the Code Noir, slaves must be baptized. It stated that each slave’s acceptance into the church must be preceded by a period of religious instruction in the Catholic faith.This led to restrictions for the slaves. Some of these restrictions included slaves not being able to leave the plantation, prohibit slaves from night gathering, rituals, dances, etc. , and the sale of goats were prohibited. Three theories could explain what happened. The first one simply states that both fused together to make one. The second theory, symbiosis, explains that African elements and Catholic elements existed side by side as part of a mosaic, not having true fusion.The third theory, merely draped over the African dissimulation, states that Catholic elements of ritual wer e merely draped over the African ones in efforts to conceal traditional religious practices in an environment that was hostile to their survival. The last theory is what I think explains this scenario the best. Vodou is more closely related to African traditions than the Catholic faith; Vodou just used the Catholic faith as a disguise.I believe if the Catholic faith was not there, it Vodou could have still emerged under Islam or Judaism, but it would have been much harder since the two latter religions are not as universal as Catholicism. The final step in the development of Vodou is the synthesis of Amerindian religions. Symbols for Vodou originated here and not in Africa. Things like the asson, the sacred rattle of the priests, and the objects used in rituals. One can conclude that Vodou started as a religion from mainly three other religions, but now Vodou has evolved into a new and unique religion.

Specific Actions Should Christains Take in Regards to the Environment Essay

Specific Actions Should Christains Take in Regards to the Environment and Its Preservation - Essay Example Specific Actions of Christians In Regard To Environment and Its Preservation Environment has faced serious moments of degradation and depletion across all corners of the world. The beginning environmental depletion and degradation could date back to the early industrialization periods that emerged in Europe and, which spread to other countries of the world. Environmental degradation have involved emission of poisonous smokes, clearing of forests for cultivation and settlement, uncontrolled use of hazardous chemicals, poor methods of solid waste disposal and overexploitation of natural resources. Furthermore, environmental degradation have encompassed and not limited to water pollution, uncontrolled noise, poaching of game animals and overfishing among others. All the mentioned human activities have led to significant change of environmental conditions with the most felt effect being global warming that threatens to devastate the world if prompt and serious actions are not taken. All the causes and elements of environmental degradation can be rightfully attributed to the failure of human beings to perform and meet the responsibilities given to them by God the Creator. ... This achievement will only become possible when Christians in collectiveness agree to stop depletion of forests that reflects and defines the actual nature. Forests are in fact the habitats of many animals and sources of rivers that supply fresh water for human and animal consumption. Belopopsky (2012) sufficiently recommends that, â€Å"human beings should sacrifice part of their wants to meet the standards of preserving nature as demanded by God†. In a nutshell, Belopopsky (2012) argues that human activities and desire for prosperity has led to uncontrolled rates of environmental degradation and it is high time Christians should adhere to the Bible and accept foregoing certain basic needs for the sake of preserving the natural environment. Christians should make sacrifices and set small parcels of land for their settlement and cultivation and leave a proportionately large part of land for inhabitation by forests and wild animals. Sacrificing wants as recommended by Belopopsk y (2012) also means that Christians should forego certain economic needs that would lead them into destroying the natural forests for economic gains. Dennison with reference to the book of Proverbs 12:10 recall that, â€Å"Bible commands respect for animals in their own sphere†. Christians therefore should work hard and in conformity to the Biblical ordinances to ensure protection and maximum respect of wild animals that are in the verge of extinction. In achieving the mission, Christians have to contribute and solicit for funds for establishing game parks and animal reserves to safe keeping of the endangered species from the target of the poachers. Christians should also set in place strict laws and rules that recommend for severe

She v. Her Assignment Example | Topics and Well Written Essays - 250 words

She v. Her - Assignment Example For example, when a gay employee who hits on another employee of the same gender who isn’t gay. In the video clip, two employees working in the same department, Cara who is gay hits on Alisha who isn’t gay. They are the same gender. This is illegal because Alisha is being forced to work in an offensive, intimidating, hostile, humiliating, and sexually offensive work environment. According to the law, same-sex sexual harassment is forbidden under state law in spite of the sexual orientation of the parties. In this scenario, Cara is hitting on Alisha and its making her comfortable. On one hand, the courts have to conclude that a victim need not say or do a particular thing to indicate unwelcomeness. But it’s kind of odd or unexpected because it is the same type of behavior that if it was coming from a guy towards Alisha and she is feeling uncomfortable, I consider that as sexual harassment because it is â€Å"unwelcoming† for Alisha. Things like Cara putting her arms around Alisha, hugging her, leaning way down and putting her face way too close when they are looking at something on Alisha’s monitor while complementing on her outfit, how it makes her body look can be considered as sexual harassment because of the sexual advancements towards Alisha. Alisha can’t be blamed for feeling uncomfortable, any sanctions prohibiting Cara to stay away from Alisha can’t be laid down because they work in the same work environment and department and must have contact, this does not justify Cara to harass Alisha sexually out of her free will. If I brought that issue upon Cara, she can be bent out of shape because she would think I have a problem with her being gay because it will be out of her choice to be gay. Many people if asked to choose between Cara and Alisha’s sexual lifestyle, many would take Alisha’s side and move on. This situation cannot be let go off easily because touching someone in a nonsexual way

SEO Changes over the Past Few Years Essay Example | Topics and Well Written Essays - 2500 words

SEO Changes over the Past Few Years - Essay Example As the discussion emphases there is a large number of personnel who examine the current trends taking place in SEO in various search engines. Bearing this in mind, this paper will focus on Google, as a search engine in relation to the SEO changes it has made in the last few years. According to Forbes, Google is a technology company that aims at boosting how information is linked with people. It is noted that Google major focus is on search, platforms, advertisements, and operating systems. With the primary focus of the paper being on searches, it is asserted that the search part of Google includes numerous online content and a large array of web sites that is accessible to any person with internet connectivity and the Google search engine. According to the paper findings good SEO is the utilisation of the strategies and techniques that ensure that a website ranks highest and appears most often in searches by the targeted client base. In the past, websites used to use a few appropriate explanations that were related to the content along with Meta tags. However, these traditional techniques cannot apply in the current setting due to changes that have occurred. The changes have been driven by Google, which provides the major search engine. Good SEO involves content that is of high quality. High-quality content ensures that the website has relevant subjects and terms that are normally used during searches. The more the information, the more the search engine will show up the website in the search results. Further, regular updates ensure that the quality is enhanced.

The Lab report to study the impact of Specific drug on Hamsters Research Proposal

The Lab report to study the impact of Specific drug on Hamsters - Research Proposal Example The study observes the hypothesis, where the specific drug has impact on the hamsters. To formulate the hypothesis, the study has done an extensive literature review on hamsters and their vulnerability towards drugs. And the study assumes that there are several instances where different drug levels altered the metabolic and activity levels of hamsters. But to prove the hypothesis, the study conducts a lab experiment, to collect first hand direct information by treating the hamsters with specific drug. In order to find out the impact of the drug on the activity level of hamster, the current research proposes to conduct a quantitative study. The approach to conduct the quantitative research is adopting a lab experiment on the hamsters. Quantitative research is used to investigate research questions by producing numerical output of data which are quantifiable to interpret the results. The research is a conformity rather than exploratory because earlier research evidence is available on the impact of drugs on the hamsters. Because the research scope does not allow the qualitative methodology to directly measure the impact of drug on hamsters leaving the possibility for Quantitative method. Lab experimental method is conducting the study in which the investigator has little bias in deriving the out put. The output is the result of direct outcome from the involvement of subjects and variables. By allowing the collection of primary data, the method reduces the subjectivity of the researc her by limiting the direct influence in the outcome. The primary data collection also provides metrics to derive the cause and impact mechanism through step wise reactions that can be observed during the experiment. Here the sample population of subjects is taken as Hamsters. And the independent variable is the specific drug. The Lab experiment gives the opportunity to collect the primary data and hence care is taken to collect the data by proper design and setup and errors can be avoided by repetitive measurements. The sample hamsters are taken from male species and are of the age of 1 year old to maintain homogeneity of the sample. In order to prove the study for originality and reliability the sample number of population is considered for 5 in number and the specific drug is taken which has proven and direct and quick reaction on animals to conduct the experiment. The instrumentation used to conduct the lab experiment are, Specific drug, food to mix the drug, a feeding bowl, timer to record the activity and sleep levels of hamsters and timesheets to note the timings of activity levels of hamsters. Experiment Procedure: The hamsters will be fed with the food mixed with specific drug at certain dosage levels and are observed for the time of activity levels after eating the food. The feeding time and the time for which the hamsters are awake will be noted down. Any symptoms of the abnormal behavior like vomiting or rashes or redness or dumbness will also be noted down during the time. Then the sleeping time and wakening times of hamsters will also be noted down. In order to have a clear comparison, such timings will be observed continuously for a week before without administering the drug. This is considered as pre testament observation or the specific drug and the hamsters will be

Association of Women Police Essay Example | Topics and Well Written Essays - 3750 words

Association of Women Police - Essay Example In order to safeguard the interests of the police women in the various police departments present in the different regions across the globe, the Women Police association was primarily setup. The Women Police Association had its origins in the year 1915, which was just a blue print and remained in paper. The Association was setup in Washington DC after about one year in 1916. (www.bookrags.com) When one looks back at the history of the United States of America, one can very well see that women had been in the police department’s right from the year 1845. It was in the year 1893 that a women by name Mrs. Mari Owens was inducted into the Chicago Department of Police and was been given the Policeman rank, which entitled her to the power of arrest. It was only in the year 1910, which another woman by name Mrs. Alice Stebbins Wells was named as the Policewoman. (www.bookrags.com) The modern society by then had very well looked into the benefits of the introduction of the women in th e police force and has rightly acknowledged the need for women police officers, to deal with crimes related to women and children in particular. Indeed the main aim that was behind the creation of the Woman Police Association, was to take preventive actions against the occurrence of the various kinds of problems and harassments, which were being created for policewomen in their workplace. The areas that were also looked into by the Women Police Association, mainly included places of public interest like the dance halls, movies, arcades, shopping malls and all other places of recreational interest for women and children which could also turn out to be problem spots. It can very well be said that it is this Women Police Association, which has really become a force to reckon with and has straight away empowered the women police officers in the law enforcement department. (www.bookrags.com) In fact women and more particularly the police women have always felt very insecure, without such an Association and this could have in turn drastically affected their freedom and their rights in the society and at their workplace. Hence it can be said that, the formation of the Women Police Association has been a blessing for the police women. The women Police Association has grown so much in strength all across the world that, it today has got so many branches across the world. The present Women Police Associations across the world is present in approximately 14 regions. This can be very well attributed to the fact that, most of the governments all across the world have found it important to form such an association, that would be entrusted with the duty of safeguarding the rights of the policewomen at their workplaces, which would enable them to rightly enforce crime detection and prevention activities. (www.bookrags.com) But with the increasing concern regarding the safety and security of the women and children across many countries, there is certainly scope for growth for more such women police force and their respective Women Police Associations. Thus due to the Women Police Association’s efficiency in prevention of harassments against police women, the association has grown tremendously in strength during the recent years. As a part of the annual activities this Association conducts training programs as well as conferences which

Communication Essay Example | Topics and Well Written Essays - 750 words - 2

Communication - Essay Example It is therefore important to effectively correspond to all stakeholders on appropriate strategies and objectives for calamity control procedures. This paper describes the five critical assumptions of an effective disaster communication strategy. To understand the five critical assumptions of an effective disaster communication strategy, it is important to posit that these strategies are based on the divergent stages of an effective calamity management procedure. Disaster management is categorized into various stages i.e. mitigation, preparedness, responses, and recovery stages. Consequently, a useful calamity communication plan of action has five basic postulations. According to Haddow, Bullock and Coppola, these include â€Å"customer focus, leadership commitment, inclusion of communication in planning and operations, good information, and media partnership† (134). Customer focus Studies done in the past have elucidated the fact that an effective disaster control structure is ought to focus on the consumer. In other words, the first priority should be to benefit the consumer. According to Haddow, Bullock and Coppola, an efficient disaster control structure considers the requirements and desires of the consumer and necessitates all stakeholders to be alert, quick to respond, and instructive. It is of significance to consider the fact that the consumers of a disaster control procedure are varied and may comprise workers or employees from international organizations, national institutions, governments, as well as a number of additional stakeholders associated with calamity control. It may also comprise o local individuals. Available sources posit that information relayed to each of the consumers affected must be on the basis of individual or institutional requirements (135). Leadership commitment According to Haddow, Bullock and Coppola, the initial stages a successful disaster control plan of action is established or instituted in participation and involv ement of the individuals involved in decision making within the body or institution involved in the process. Decision makers in the body conducting the operation must be loyal in terms of giving out and publicizing facts associated with the impending calamity. It is also important to involve decision makers in other related bodies and stakeholders as well as the local leaders in propagating all the facts of the calamity. This is attributed to the fact that articulate discharge of the relevant and useful facts regarding an impending calamity is important and hence individuals with necessary communication skills such as local leaders of the involved body are ought to be involved (135). Decision makers in a calamity situation are also ought to candidly encourage, approve, and support effective sharing and exchange of facts and information among all the stakeholders. Preparation and implementation It is also of importance to posit that dedication and loyalty of decision makers in disast er correspondence in relation to forecasting, preparation, and necessary procedures is critical. An expert in correspondence matters should therefore be involved and be incorporated or integrated in the decision-making group. Discharge of relevant information and facts of an impending calamity as well as other plans of actions geared towards mitigations procedures has been made less complicated by the use

Article Essay Example | Topics and Well Written Essays - 1000 words - 1

Article - Essay Example The article suggests that ,Vogan firm assisted an accused named Julian Green , who is arrested for storing child pornography images on PC to go free . According to Montaldo ,(2013)â€Å"Almost all pedophiles have a collection of pornography, which they protect at all costs. Many of them also collect "souvenirs" from their victims. They rarely discard either their porn or collections for any reason†. At the Julianne Green's home enormous numbers of child porn images were found, which led to the accusation of being a pedophile. The images stored in his computer were a firsthand proof to the police to accuse him as a pedophile. The convicted Julian Green is saved by Vogon, due to latter’s professional approach and eye for detail. The hard disk of Greene acquired by Vogon is detected for virus infection to understand whether the pornographic images were downloaded and stored due to malware functioning. As per American Associated Press (2009) â€Å"Of all the sinister thing s that Internet viruses do, this might be the worst: They can make you an unsuspecting collector of child pornography†. Green could have been unaware that the images stored on his PC could lead to his arrest. The Effort of Vogon in releasing Greene Greene is acquitted of pedophile act on the basis of evidence found on his PC which was 172 images of child pornography. The police arrested Green on the basis of the evidence they collected from his computer. The pictures were unknowingly harbored by the Trojan virus in the PC but Green is imprisoned for 10 years for this abusive act. The solicitor Chris has approached Vogon to confirm the reason behind the storage of child porn images, as they were suspicious that it could be the act of virus .The hard drive of Greene is cloned and processed to understand presence of Trojan which infected his pc with images. The computer specialist unraveled this malware in the hard drive of Green with utmost care and skill. The real culprit detec ted by the software specialist was the unsolicited e-mails opened by Green. The computer specialist Gibbs detected 12 Trojan programs on Green’s computer and this was a solid evidence for the solicitor to prove Green’s innocence. According to Kaspersky(2013)â€Å"A common scenario is that a person receives what looks like a perfectly legitimate e-mail or computer update, often from a trusted source. When the user tries to open the file, it seems that nothing happens. In fact, they may have installed a Trojan horse on their hard drive†. Only on the basis of this strong professional evidence, the court decided to drop this case. The credit for Green’s relief from acquitting solely goes to the Solicitor and Vogon Forensic laboratory. According to Forensic Control Limited (2013) â€Å"Computer forensics is the practice of collecting, analyzing and reporting on digital information in a way that is legally admissible. It can be used in the detection and preven tion of crime and in any dispute where evidence is stored digitally† The pedophile cases on Trojan and its consequences The author explains that, a person named Karl Scofield escaped accusation of being a pedophile on the basis of Trojan infection. Apart from this, Aaron Caffrey , the teenage hacker who is accused of crippling Houston web -based system

Interrupt and a Trap in an Operating System Essay Example for Free

Interrupt and a Trap in an Operating System Essay What are the differences between an interrupt and a trap? What are their importance? According to Stallings (2012) an interrupt is â€Å"a suspension of a process, such as the execution of a computer program, caused by an event external to that process and performed in such a way that the process can be resumed† (p. 716). Stallings (2012) goes on to say that â€Å"interrupts are provided primarily as a way to improve processor utilization. For example, most I/O devices are much slower than the processor† (p. 14). â€Å"A trap is an unprogrammed conditional jump to a specified address that is automatically activated by hardware; the location from which the jump was made is recorded† (Stallings, 2012, p. 721). A trap is actually a software generated interrupt caused either by an error (for example division by zero, invalid memory access etc.), or by a specific request by an operating system service generated by a user program. Trap is sometimes called Exception. The hardware or software can generate these interrupts. When the interrupt or trap occurs, the hardware transfers control to the operating system which first preserves the current state of the system by saving the current CPU registers content and program counters value. Then the focus shifts to the determination of which type of interrupt has occurred. For each type of interrupt, separate segments of code in the operating system determine what action should be taken and thus the system keeps on functioning by executing computational instruction, I/O instruction, storage instruction etc. Provide an example of each. Example of an Interrupt retrieved from http://www.scriptoriumdesigns.com/embedded/show_codefile.php?fname=interrupts/AVR_ISR_1.c // AVR_ISR_1 #include avr/io.h #include avr/interrupt.h typedef uint8_t u8; // convenient unsigned variable designations typedef uint16_t u16; #define INPORT PIND #define OUTPORT PORTC #define OUTDDR DDRC volatile u8 Int_flag = 0; ISR( INT0_vect ) { OUTPORT ^= 0x01; // toggle LED } void int0_init( void ) { MCUCR = (1ISC01); // enable negative edge on INT0 GICR = (1INT0); // enable INT0 } int main( void ) { OUTDDR = 0x01; // set bit 0 to output OUTPORT = 0x01; // set LED off (active low) int0_init(); // configure INT0 sei(); // enable global interrupts while (1) // loop forever, all work happens in ISR ; return(0); Example of a trap retrieved from http://www.ibm.com/developerworks/aix/library/au-usingtraps/index.html #!/bin/bash # proj_dir=/opt/pcake/bin # check file is present if [ ! -f $proj_dir/run_pj ] then echo $proj_dir/run_pj not presentexiting exit 1 fi # make a backup copy cp -p $proj_dir/run_pj $proj_dir/run_pj.24042011 if [ $? != 0 ] then echo $proj_dir/run_pj no backup madeexiting exit 1 fi # copy over updated file if [ ! -f /opt/dump/rollout/run_pj ] then echo /opt/dump/rollout/run_pj not presentexiting exit 1 fi cp -p /opt/dump/rollout/run_pj $proj_dir/run_pj if [ $? != 0 ] then echo $proj_dir/run_pj was not copied..exiting exit 1 fi References: Stallings, W. (2012). Operating systems: Internals and design principles (7th ed.). Boston, MA: Prentice Hall.

The life style of common man

The life style of common man Introduction: We are living in the age of 21st century where scientific inventions have change the life style of a common man completely. We developed a lot of new technology without considering that these developments can harm us in many ways. Changing lifestyles, the increasing use of disposable materials and excessive packaging are all contributing to an increase in the amount of waste being created. Waste management is now a global concern. Inadequate collection and disposal of waste poses a serious health risk to the population and is an obvious cause of environmental degradation in most cities of the developing world. Mixed municipal solid waste is dumped either indiscriminately in the neighborhood or, if collected by a waste collection service, disposed of in uncontrolled dumpsites. Problems associated with Solid waste management are complex because of the quantity and diversity of the nature of waste and financial limitations on public services in large cities. The problem is not only conf ined to land, it includes air and water as well. Before discuss the waste management system of Pakistan and its impact on environment, there are few essential things which should be discuss. What is Waste management system? And why it is important? Definition: Waste management is the collection, transport, processing, recycling or disposal, and monitoring of waste materials. The term usually relates to materials produced by human activity, and is generally undertaken to reduce their effect on health and the environment. Importance: Waste management is very important because waste that is not properly managed can create serious health or social problems in a community. It is very important to keep human waste out of water supplies. Human waste contains diseases that make people sick. All the waste material of every kind is damaging the environment badly. PAKISTAN: Due to ineffective development planning, large cities are confronting a number of complex urban problems. It is estimated, that the urban areas of Pakistan generate about 54,850 tons of solid waste daily or about 20 million tons per annum. Presently only a part of solid waste is collected, transported and dumped. The means are inefficient and in most cases inadequate to cope with the present day challenges i.e. bulk and composition of municipal waste. Presently there is not a single city with properly planned and efficient system of SWM reaching the acceptable standard of environmental protection. Proper method of dumping the wastes is not employed. Hazardous hospital and industrial wastes are simply treated as ordinary waste. In most of the areas solid waste especially plastic bags get into open drains and sewers choking the system. In addition, bio-non-degradable solid wastes including toxic hospital and industrial wastes are found lying in heaps. Open burning of waste and bio-non-degradable component of wastes like plastic bags are adding to the pollution problems. Owing to the low levels of development and economic levels, it is not possible to make use of latest techniques, technologies and equipment being used in developed world. For this reason many parts of the large urban areas and in some cases entire cities have turned into environmental black spots. Our present system on solid waste management is in dire need of its over hauling on comprehensive basis. The respective municipalities despite spending their 20 to 40% budget have not been able to achieve the desirable standards of environmental quality. In view of this, it would be appropriate to involve private sector in solid waste management (SWM) on the whole or partial basis for any part or whole of the city. The involvement of private sector will enable the respective municipality to achieve the desirable standards of solid waste management with the reduced cost due to their efficiency and management. Solid Waste Generation Estimates: According to NCS Pakistan generates 47,290 tones of solid waste per day with the growth rate of2.4% per year. That means present estimate is 54,888 tones/ day. The Rate of generation of waste average from all type of municipal controlled areas varies from 0.283 kg/capita/day to 0.613 kg/capita/day. There is no weighing facility at disposal sites, no tradition of waste sampling and analysis. There is a big difference exists in solid waste generated and amount reaching final disposal site. Sources of Solid Waste: There are many sources of waste generation, the table below gives the source of the waste generation and the wastage comes out from these sources. In addition to these sources the other important source is necessary to mention there and that is hospital wastes. Hospital wastes are categorized according to their weight, density and constituents. The World Health Organization (WHO) has classified medical waste into different categories. These are: Infectious: material-containing pathogens in sufficient concentrations or quantities that, if exposed, can cause diseases. This includes waste from surgery and autopsies on patients with infectious diseases; Sharps: disposable needles, syringes, saws, blades, broken glasses, nails or any other item that could cause a cut; Pathological: tissues, organs, body parts, human flesh, fetuses, blood and body fluids; Pharmaceuticals: drugs and chemicals that are returned from wards, spilled, outdated, contaminated, or are no longer required; Radioactive: solids, liquids and gaseous waste contaminated with radioactive substances used in diagnosis and treatment of diseases like toxic goiter; and Collection of Waste: Municipal solid waste (MSW) is collected in roadside bins and Municipal Corporation collects it infrequently. Solid waste generation ranges between 0.6 to 0.8 Kg/capita/day and the waste generation growth rate is 2.4% per year. Fairly around 40% of the generated waste remains either at collection points or in streets [2]. It is a common practice to burn this waste in open. Residential waste is usually collected and transported directly to a landfill site. However, these landfills are not designed properly causing problems like incomplete decomposition of MSW, methane production and leach ate contamination of groundwater. At the collection points, different types of waste are not collected separately, and there is no proper waste collection system either. Waste is dumped un-segregated and collected by three methods: 1) hauled container system, 2) stationary container system and 3) bull carts. In Pakistan, the containers are mostly transported from one place to another with help of a truck or tractor, which is overflowing and not covered properly. The waste spills out of the container and a lot of it falls in the streets before reaching the landfill site. Similarly, in certain areas bull and donkey carts are used to collect the MSW. The cart goes from street to street picking up the waste and is again not a proper system for waste collection. Disposing Techniques: The solid waste disposal process in Pakistan is one which is least developed. 3 primary ways of disposing waste are in practice landfill, size reduction and screening. Residential wastes are usually collected and transported directly to a landfill site. When new landfills are being planned, the most important issue is to find a location that is acceptable to the public and to local regulatory agencies. In the management of existing landfills, the major concern is to ensure that proper operational procedures are followed carefully and routinely. In the past, the term sanitary landfill was used to describe landfill where the waste was covered at the end of each days operation. Today, sanitary landfill refers to an engineered facility, designed and operated to minimize public health and environmental impacts. Problems with landfills are subject to biological and physical factors in the environment. As a result, they change over time and may cause the several problems including leach at e contamination of groundwater; methane production; incomplete decomposition and separation. The separation of solid waste components is one of the most positive and effective ways to recover and reuse materials. Size reduction is a process in which collected waste materials are mechanically reduced in size. In practice, the terms shredding, grinding, and milling are used interchangeably to describe mechanical size reduction. The objective of size reduction is to obtain a final product that is reasonably uniform and considerably reduced in size in comparison with its original form. In addition, screening is used to separate mixtures of materials of different sizes into two or more sizes by using screening surfaces. Many new technologies have been developed to solve MSW problems, but unfortunately, these technologies are either too sophisticated or expensive for use in developing countries like Pakistan. Formal Sector Involved in SWM: Planning Development Division at Federal and PD Departments at provincial level are responsible for preparation of development plans and allocation of resources The Ministry of Environment is responsible at federal level for policies and programmers. PEPA (Pakistan Environmental Protection Agency) and Provincial EPAs are main regulatory bodies for implementation of Pakistan Environmental Protection Act 1997 Town, Tehsil Municipal Administration(TMAs) are responsible for solid waste collection, transportation and disposal TMAs due to lack of funds, rules, standards, expertise, equipment and vehicles are unable to handle the continuously increasing volumes of municipal waste. In-Formal Sector Involved in SWM There are independent operators dealing in waste collection, purchase, separation, restoration, resale and recycling, with the scale of operations ranging from itinerant manual workers to large recycling factories. Kabaris are large-scale waste dealers who operate from shops and warehouses. There are approximately 1,000 in Karachi and most specialize in just one type of waste which they buy at auctions or from middle dealers and resell to recycling plants, or recycle themselves. The Safai Kamai Bank operates every Tuesday from a bazaar in Karachi and uses the slogan â€Å"Garbage is Gold†. People can bring their dry garbage for sale on a per kilogram basis the price paid depends on the item. Items purchased include newspapers, other paper waste, plastic bags, metal, glass and plastic bottles. Waste Busters collect rubbish from households and charge about US$2 a month, which includes the delivery of about 30 rubbish bags. The refuse is taken to the transfer station where it is sorted out and loaded onto trucks for recycling. Pakistan Environment Welfare and Recycling Program (PEWARP) has established a small production unit manufacturing three organic products from waste purchased from itinerant buyers at Karachis huge vegetable market. The vegetable waste is crushed and the liquid extract collected which results in liquid concentrate sold as a pesticide, dilute liquid sold as fertilizer and solid residue. Shehri, a Karachi based NGO, also known as ‘Citizens for a Better environment is primarily concerned with the protection and conservation of the natural and built environment. It has produced recommendations for improved bin designs and promotes awareness on solid waste management. Recycling waste materials The separation practices are well established and, as a result, quantities of certain waste components, such as bottles, newspapers, plastic, food waste and aluminum cans etc. are considerably reduced in the waste stream. Once re-saleable waste components have been separated from waste they are considered to be raw materials: Impact: Increases in population and migration into cities have created serious environmental problems including inadequate solid and liquid waste management, lack of safe water and minimal pollution control. Many southern cities are characterized by overcrowded housing, contaminated water supplies and lack of proper sewage disposal, drainage or waste collection, all of which contribute to an unhealthy urban environment. Communities living near dump sites also suffer the nuisance of smoke and smells, and such sites as well as uncollected waste in general attract rodents and flies which provide a transmission route for disease. At present very little awareness exists among the stakeholders in Karachi about composting, the product compost, and its characteristics. Alternative nutrient supply to crops is currently practiced through the application of raw sewerage (on vegetables resulting in high health risks regarding to human consumption) and animal manure. The consumption of soil nutrients or similar products is also growing. Thus there is a possibility that if compost were introduced, it may be well received by the increasing potential users. Improper disposal of municipal solid waste (MSW) has serious results for the environment and human health. Problems can spread over a wide area. For example disposal of wastes into nallahs, canals and rivers can pollute the water supply along the whole length of the watercourse. Infections and diseases can spread from dump sites into the general population. Serious health hazards directly associated with improper solid waste management include skin and eye infections are common; dust in the air at dumpsites can cause breathing problems in children and adults; flies breed on uncovered piles of rotting garbage and spread diseases like diarrhea, dysentery, typhoid, hepatitis, and cholera. Mosquitoes transmit many types of diseases like malaria and yellow fever similarly, dogs, cats and rats living around refuse carry a variety of diseases including plague and flea born fever. In addition, intestinal, parasitic and skin diseases are found in workers engaged in collecting refuse. Solid waste also contributes heavily to ground and water as well as air pollution levels. The most serious problem is groundwater contamination. As water filters through any material, chemicals in the material may dissolve in the water, a process called leaching. The resulting mixture is called leach ate. As water percolates through MSW, it makes a leach ate that consists of decomposing organic matter combined with iron, mercury, lead, zinc, and other metals from rusting cans, discarded batteries and appliances. It may also contain paints, pesticides, cleaning fluids, newspaper inks, and other chemicals. Contaminated water can have a serious impact on all living creatures, including humans, in an ecosystem. When waste is burnt heavy metals like lead, toxic gases and smoke spreads over residential areas. The wind also carries waste, dust and gases caused by decomposition. Putrefaction of waste in sunlight during daytime results in bad smells and reduced visibility. Response: Pakistan has responded to its environmental problems by developing laws, establishing government agencies and accepting technical assistance from donors. Despite this, the response remains fragmented and environmental institutions, laws, and other initiatives do not solve the whole problem. Environmental legislation is still not well developed in Pakistan, especially in comparison to the developed world. For example, there are no national quality standards for MSW. Currently, individuals dispose off wastes by throwing away plastic bags, wrappers, fruit peels, cigarette butts, etc. in public places. Littering spreads pollution and ends up clogging drains and causing sanitation problems. This can be controlled by making roadside dustbins or proper disposal of waste at home. If proper waste management is practiced, this waste could be converted into useful products. Raising public awareness through media campaigns has been a welcomed step from the governments regularly authorities. However, the culture of reduce, reuse and recycle is still a long way from setting in as a trait of more conscientious society. Solid waste management is also one of the core areas identified in the National Environmental Action plan as SWM planning in Pakistan is developing into a complex task because of increasing population. The primary focus of the program is to strengthen institutional capacities and policy processes for solid waste management. Currently the collection capacity of the concerned departments is less than desirable levels and only about 60% of the solid municipal waste is collected while remaining goes unattended. Case Study:   Ã‚  Ã‚  Ã‚  Ã‚  To understand the basic problems of Waste management System of Pakistan, We chose Karachi as a case study and meet some officials of KMC of different town. To contact these people is very difficult; the officials do not come on time and sometime not present on their seats during their duty times. After a long effort we finally got some people who gave some time and explained the system. Due to security reasons we did not allow to take pictures. The main officials are Mr. Fahad (ATO, Gulshan Town), Mr. Nafees (KMC officer). Mr. Talha (KMC officer, Saddar Town). We worked with UNAP (United Nation Association of Pakistan) and CDGK on their MISSION GREEN Project last year, therefore we have already enough information about the current system. Extraction of all interviews:   Ã‚  Ã‚  Ã‚  Ã‚  Karachi is the largest city of Pakistan, a home to over 10 million people. Responsibilities for the collection, transport and disposal of household, commercial, and institutional waste as well as street sweepings, lie with the municipal authorities. Sanitary workers are employed by Town Municipal Administration to sweep streets and are often hired by residents to provide a primary waste collection service. Recently some private entrepreneurs, mostly refugees from Afghanistan have entered into the field of waste collection. Till 2001, the Karachi Metropolitan Corporation (KMC) was the responsible agency for solid waste management. Since August 2001, the administrative structure has been changed and the city is governed by the City District Government of Karachi which has replaced KMC and various other local authorities. The city of Karachi is now divided into 18 towns. The solid waste management remains the responsibility of city government and town municipal admin istration. According to estimates provided by Karachi Metropolitan Cooperation (KMC), approximately 100 tons/day originates from the Vegetable Market and some 70 tones/day from the Empress Market. Most of the waste generated at these markets are biodegradable and should thus constitute an excellent raw material for composting. Food wastes and garden waste are dominant in high-income localities as much of the remaining and half eaten food was disposed off in the refuse while the fresh food material was given to the servants. Here garden waste constitutes nearly 22 percent of the refuse compare to low-income settlements where dry leaves and other garden waste were found to be much less than 9%. Conclusion:   Ã‚  Ã‚  Ã‚  Ã‚  Pakistan has all the abilities to cover up these problems. But the political instability and other economics and social issues causes hindrance to achieve our goal. Our government is working hard to cope up with this issue and many projects already started so we are in a process of change and we will find a feasible way to dispose our waste or reuse them for our benefits. REFERNCES: http://www.dawn.com/2007/07/19/local12.htm http://www.shehri.org/subpages/wastemanagement.htm http://www.dawn.com/2006/02/16/local1.htm http://www.nazariapak.info/environment http://www.nazariapak.info/environment/#FSAir http://en.wikipedia.org/wiki/Waste_management http://www.wwfpak.org/factsheets_hwf.php http://www.dailytimes.com.pk/default.asp?page=2006%5C03%5C02%5Cstory_2-3-2006_pg7_21 INTERVIEWS BY THE KMC OFFICIALS

Dead Poet society :: essays research papers

â€Å"I want to make them free thinkers† says Mr Keating to Mr McAllister. This essay will define the meaning of â€Å"free thinker†, its importance to the young men of Mr Keating's class, the meaning of Mr Keating's statement and finally the different impacts that this new way of thinking has on the boys. A â€Å"Freethinker† as defined by The Macquarie Dictionary is â€Å"someone who forms their opinions independently of authority or tradition, especially in matters of religion†. Therefore a free thinker is someone who can produce ideas for themselves and is not solely reliant on the thoughts and actions of others to predetermine their life path. To pass from childhood to adulthood is usually an adjustment from following the rules and regulations of figures in society such as parents and teachers to making conscience independent decisions about future actions based on one's own beliefs and ideas. Often this pathway is a difficult voyage and those who go through are usually aided by mentors that they can get guidance from. Mr Keating in the Dead Poets Society was such a mentor for a group of confused young men who had been used to convention and stifling of creativity and freethinking all of their time at Welton Preparatory School for Boys. What Mr Keating means by â€Å"i want to make them free thinkers† is that he wants the young men of his English class all to live a fulfilled life and to do this they must stop following the set structure like a herd of sheep following one and another For example in the movie â€Å"Dead Poet Society† when Mr Keating gets all the boys within his English class to ripe out the introduction entitled â€Å"Understanding Poetry† by Dr. J. Evans Pritchard, Ph.D. Evans explains Poetry by being able to be graded on a graph to determan if a poem is good or not. Mr Keating gets the boys to understand that you can not tell if a poem is good or not by a graph but by how much it means to you and the way it makes you feel. This is becoming a free thinker not using a set structure but actually understanding and appreciating it. He also believes that you can not set an age where free thinking should begin and it should be something that happens all throughout life. For the boys t o learn and accomplish the things that Mr Keating wants them to within his class, they must think with there minds and not using a book.

Employee morale Essay -- essays research papers

NON-TRADITIONAL WORKING HOURS IMPROVE EMPLOYEE MORALE & INCREASE PRODUCTIVITY Prepared for Mr. Robert Pigg, President Lakedale Manufacturing 1 Desert Storm Drive Niceville, FL 33870 Prepared by Human Resource Department Lakedale Manufacturing 320 Ardennes Street Arabia, NC 28357 Lakedale Manufacturing Human Resource Department 320 Ardennes Street Arabia, NC 28357 Mr. Robert Pigg, President Lakedale Manufacturing 1 Desert Storm Drive Niceville, FL 33870 Dear Mr. Pigg: Here is the report on the productivity and morale study concerning working hours you asked us to conduct. As you will see we have made recommendations to support the benefits of flexibility in working hours which will increase productivity and morale in the work place. This office is confident you will see the benefits in flexible working hours at the Lakedale Manufacturing Plant in North Carolina. We really appreciate the opportunity you have given this office to conduct a study of this magnitude. If you need additional information concerning this report or in implementing our recommendations, please call us. Sincerely yours, Gary Gobble Chief, Human Resources Department Laws and Regulations Policies and Procedures When it comes to laws and regulations, we must keep in mind that the relationship between an employee and the organization is a contractual one. The employee and the organization must agree on the terms and conditions that will govern their relationship. This agreement is made at the time the employee is hired for a certain position. Any change or modification to the original agreement must be agreed upon by both the employee and the organization. The laws and regulations that govern the contractual relationship come from several different sources and place constraints on the relationship. They may be statutory federal laws or state and local laws that supplement those found at the federal level. The constraints placed on the relationship are necessary. They seek to ensure a balance of power in the relationship as well as provide specific protections to both the employee and the organization. Up to this point Lakedale Manufacturing is in compliance with all federal, state and local laws. At this time the only legislation to mandate rights to alternative working time options is the Federal Part-Time Career Employment Act of 1978. This act made reduced-time options available... ...w skills and work at different tasks? Is there any specific schedule you need? Would you be available for over-time if needed? TIME REPORTING After we make selections of the teams we need to be define how we will record hours worked by these teams. How can we simplify the documentation process without having a mountain of paperwork? Since we already use Excel, we can design a flextime spreadsheet template for keeping track of hours worked by each employee. We can also buy the software from IT Resource Services. IT Resource Services offers this software in both the Mac or PC format. This spreadsheet automates all the time-consuming calculations necessary to track actual daily time worked and the balance of time accumulated under the flextime system. The spreadsheet can be printed at the end of each flextime reporting period to be submitted as the official report to Personnel Services. RECOMMENDATION To promote these family friendly programs, I recommend that we facilitate the team work project. I also recommend we begin the survey of our employees. To save time and man hours I believe we should contact IT Resource Services for procurement of the time keeping spreadsheet template.

Divorce - Cause and Effect :: Cause and Effect

Divorce Cause and Effect In today’s society, divorce is more the norm than ever before. Forty percent of all marriages end in divorce. Divorce defined by Webster is the action or an instance of legally dissolving a marriage [1]. Divorce itself is both a cause and an effect. Some of the causes of divorce include the lack of money, sexual indiscretion and the ease of getting a divorce. These are some of the most common causes of divorce. Further, the effects of a divorce seem insurmountable when comparing the grief it causes on both parties. This paper will describe some of the causes and effects of a divorce. Many people cite money as a cause of divorce. In fact, the statistics of a survey conducted by Citibank on divorce in the United States suggested that more than fifty percent of divorced couples cited money problems as the cause of their divorce [2]. I believe that money has a role in society and in marriage. However, the lack of money does cause discord between a married couple. This can be referred to as financial incompatibility, which is based on the views that each partner has of the partnership of marriage from a financial viewpoint [2]. Further, he/she should also think about the effects of divorce on their financial situation. Also, they should know that divorce does not solve financial problems. Instead, the divorce must be paid for and the divorced couple must now set up two households instead of one. Further, This is a classic example of why divorce is not necessary and sex indiscretion is. Sexually indiscretion is the second leading cause of divorce. Sexually indiscretion should never happen if you truly love your mate. When you commit sexual indiscretion you’re sending out a signal that you mate is not enough for you. In doing this you break a bond between you and your mate. The effect of sexual discretion is diverse stating. This will lead to a lack of trust between both parties involved. This particular bond once broken can not be mended in most cases. However, when sexually indiscretion is committed a divorce is inevitable. Once a divorce is inevitable due to sexual indiscretion it is easierly attained. In the opinion of some, the no-fault divorce laws have led to the increased rate of divorce. The increase is contributed to the inexpensiveness of getting a divorce, because of the no-fault laws.

Every Picture Tells A Story Essay

This picture shows a number of African-Americans queuing. Their line extends from one edge of the photograph to the other suggesting a long queue. The men and women are wearing coats suggestive of the fashion during the early part of the 20th century. It must also have been a cold day in autumn or early spring in that they have to put their hands inside their pockets to keep warm. In the background is a giant billboard depicting an American family comprising of a mother, father, two children and a dog. They are inside a car driving through the countryside. On top of the billboard are the words â€Å"World’s Highest Standards of Living† and on the right in cursive, â€Å"There’s No Way Like the American Way†. These words suggest to the viewer the affluence of an American lifestyle, specifically the average American family. To belong to an American family is the best place to be in the world. The photographer is trying to point out the irony between the two elements in the picture. The whole image suggests a pictorial commentary about inequality in American society and the illusion that the billboard advertises. The â€Å"highest standards of living† that the billboard ascribes is only applicable to the white American. The traditional, smiling, healthy, nuclear family contrasts sharply with the pensive expressions on the faces of the people in the queue. The bright billboard and the dark colors in the people’s clothing further emphasize this point. The viewer does not know what they were falling in line for but from the fact that some of them are carrying bags and buckets, they are probably queuing for food rations. The situation regarding racial divisions is not as bad today as it was decades before or the time when the photograph was taken. There are still some poor people who fall in line in soup kitchens, for food stamps, and temporary shelters, but they would be comprised of black and white Americans. Billboard ads though, have not changed. They still promote the good way of life to entice customers; still pretending that American life only offers good things.

Globalization and Firms

41. With the help of an example discuss the characteristics of globalization. Globalization refers to a fundamental shift in the world economy in which national economies are no longer relatively self-contained entities. Instead, nations are moving toward an interdependent global economic system. Within this new global economy, an American might drive to work in a car designed in Germany that was assembled in Mexico by DaimlerChrysler from components made in the U. S. and Japan that were fabricated from Korean steel and Malaysian rubber.A company does not have to be the size of these multinational giants to facilitate, and benefit from, the globalization of markets. 42. Define globalization and discuss it has changed the business environment? Globalization has created many opportunities for businesses to expand their revenues by selling around the world while at the same time reducing their costs by producing in nations where labor and other inputs are cheap. However, globalization h as also produced new threats for companies in the form of increased competition. 41.Compare and contrast a pure democracy and a representative democracy. Which type of democracy is more common today? Why? The pure form of democracy is based on a belief that citizens should be directly involved in decision making. In contrast, in a representative democracy, citizens periodically elect individuals to represent them. The elected individuals form a government and make decisions on behalf of the electorate. Because a pure democracy is impractical in advanced societies with tens or hundreds of millions of people, representative democracies are far more common in today's world. 2. Explain the differences between common law and civil law systems by the approach of each to contract law. Contracts drafted under a common law framework tend to be very detailed with all contingencies spelled out. In contrast, contracts in a civil law system tend to be much shorter and less specific because many of the issues typically covered in a common law contract are already covered in civil law. 43. What are state-owned companies? Why do they exist? Why do they usually perform poorly? A state-owned company is a company that is owned by a nation's government.After World War II, many social democratic governments nationalized private companies that were to be run for the public good rather than private profit. Great Britain, for example, nationalized so many companies that by the end of the 1970s, state-owned monopolies existed in telecommunications, electricity, gas, coal, and several other industries. However, because state-run companies such as the ones that existed in Great Britain are protected from competition by their monopoly position and guaranteed financial support, they become inefficient. 1. Compare and contrast folkways and mores. Folkways are the routine conventions of everyday life. Generally, folkways are actions of little moral significance. Folkways include rituals and symbolic behavior. In contrast, mores are norms that are seen as central to the functioning of a society and to its social life. Mores have much greater significance than folkways. Accordingly, violating mores can bring serious retribution. 42. What is the difference between a caste system and a class system?A caste system is a closed system of stratification in which social position is determined by the family into which a person is born, and change in that position is usually not possible during an individual's lifetime. The caste system is the most rigid form of social stratification. A caste frequently involves a specific occupation. In contrast, a class system is a less rigid form of social stratification in which social mobility is possible through an individual's personal achievements and/or luck. 43.Discuss why the stratification of a society is important to business. The stratification of a society is significant if it affects the operation of business organizations. In a country like Great Britain for example, the relative lack of class mobility and the differences between classes has resulted in hostility between middle-class managers and their working-class employees. This hostility and the resulting lack of cooperation can make it more difficult for firms to establish a competitive advantage in the global economy. While the last two decades has seen a eduction in the number of industrial disputes in Britain, there are signs that class consciousness may be reemerging in China. 44. Describe the four dimensions of culture as identified by Geert Hofstede. Geert Hofstede identified four dimensions that he claimed summarized the differences between different cultures. According to Hofstede, the power distance dimension focused on how a society deals with the fact that people are unequal in physical and intellectual capabilities. The second dimension identified by Hofstede, individualism vs. collectivism, focused on the relationship between the individu al and his/her fellows.Hofstede's third dimension, uncertainty avoidance, measured the extent to which different cultures socialize their members into accepting ambiguous situations and tolerating uncertainty. Finally, Hofstede's fourth dimension, masculinity vs. femininity, examined the relationship between gender and work roles. 41. Compare and contrast import quotas and voluntary export restraints. An import quota is a direct restriction on the quantity of some good that may be imported int o a country. The restriction is normally enforced by issuing import licenses to a group of individuals or firms.In contrast, a voluntary export restraint (VER) is a quota imposed by the exporting country, typically at the request of the importing country's government. Foreign producers agree to VERs because they fear more damaging punitive tariffs or import quotas might follow if they do not. Both import quotas and VERs benefit domestic producers, but hurt consumers through higher prices. 42. What are the political reasons for governments to intervene in markets? There are a number of political reasons why governments intervene in markets. The most common reason for intervention is to protect jobs and industries.Governments may also intervene to protect national security, to threaten punitive retaliatory actions, to protect consumers or to protect human rights, and to further foreign policy objectives. 43. Discuss the economic reasons for government intervention in markets. The economic reasons for government interaction have undergone a renaissance in recent times as more economists support economic reasons for intervention. The oldest argument for intervention is the infant industry argument. Strategic trade policy is the other main reason given for economic government intervention in markets. 44.What is strategic trade policy? Provide an example. Strategic trade policy suggests that in industries where the existence of substantial scale economies implies that the worl d will profitably support only a few firms, countries may predominate in the export of certain products simply because they had firms that were able to capture first-mover advantages. Boeing's dominance in the aerospace industry has been attributed to these types of factors. According to strategic trade policy, a government can help raise national incomes if it can ensure that the firms that gain first-mover advantages in such industries are omestic rather foreign. Further, the theory argues that it might pay governments to intervene in an industry if it helps domestic firms overcome the barriers to entry created by foreign firms that have already reaped first-mover advantages. 45. Explain how trade barriers affect a firm's strategy. There are four main ways trade barriers affect a firm's strategy. First, tariffs raise the cost of exporting, putting the firm at a competitive disadvantage. Second, quotas may limit a firm's ability to serve a country from outside of that country.Third , to conform to local content regulations, a firm may have to locate more production activities in a given market than it would otherwise. Finally, the threat of antidumping actions limits the firm's ability to use aggressive pricing to gain market share in a country. 41. What is a greenfield investment? How does it compare to an acquisition? Which form of FDI is a firm more likely to choose? Explain your answer. FDI can take the form of a greenfield investment in a new facility or an acquisition of or a merger with an existing local firm.Research shows that most FDI takes the form of mergers and acquisitions rather than greenfield investments. Mergers and acquisitions are more popular for three reasons. First, mergers and acquisitions are quicker to execute than greenfield investments. Second, foreign firms are acquired because those firms have valuable strategic assets. Third, firms make acquisitions because they believe they can increase the efficiency of the acquired firm by tra nsferring capital, technology, or management skills. 42. Compare and contrast the advantages of foreign direct investment over exporting and licensing.A firm will favor foreign direct investment over exporting as an entry strategy when transportation costs or trade barriers make exporting unattractive. Furthermore, the firm will favor foreign direct investment over licensing (or franchising) when it wishes to maintain control over its technological know-how, or over its operations and business strategy, or when the firm's capabilities are simply not amenable to licensing, as may often be the case. 43. Discuss the various political ideologies and their impact on foreign direct investment.The radical view writers argue that the multinational enterprise (MNE) is an instrument of imperialist domination. The free market view argues that international production should be distributed among countries according to the theory of comparative advantage. The pragmatic nationalist view is that F DI has both benefits and costs. The radical view has a dogmatic radical stance that is hostile to all inward FDI. The free market view is at the other extreme and based on noninterventionist principle of free market economics. Between these two extremes is an approach called pragmatic nationalism. 4. Describe the situations when licensing is not a good option for a firm. Licensing is not a good option in three situations. First, licensing is hazardous in high-tech industries where protecting firm-specific expertise is very important. Second, licensing is not attractive in global oligopolies where tight control is necessary so that firms have the ability to launch coordinated attacks against global competitors. Finally, in industries where intense cost pressures require that MNEs maintain tight control over foreign operations, licensing is not the best option. 46.Discuss Michael Porter's interpretation of value creation and competitive advantage. According to Michael Porter, low cost and differentiation are two basic strategies for creating value and attaining a competitive advantage in an industry. Porter argues that those firms that create superior value will achieve superior profitability. Porter notes that it is not necessary for a firm to have the lowest cost structure or create the most valuable product; rather it is only important that the gap between value and the cost of production be greater than that of competitors. 7. Discuss strategic positioning. How does strategic positioning relate to the efficiency frontier? The efficiency frontier shows all of the different positions that a firm can adopt with regard to adding value to the product and low cost assuming that its internal operations are configured efficiently to support a particular position. It is important that managers decide where a firm should be positioned with regard to value and cost, configure operations accordingly, and manage them efficiently to ensure the firm is operating on the eff iciency frontier. 8. Describe the benefits of global expansion for firms. Global expansion allows firm to capture many opportunities not open to firms that remain focused purely on the domestic market. Firms that operate globally have the opportunity to sell their product in a much larger marketplace. Location economies can be realized through global expansion by dispersing value creation activities to the optimal location in the world. International expansion allows a firm to realize greater cost economies from experience effects.Finally, global expansion provides firms with the opportunity to earn a greater return by leveraging any skills developed in foreign operations and transferring them within the organization. 49. What are the two types of competitive pressures that firms competing in the global marketplace face? How do firms respond to these pressures? Firms that compete in the global marketplace typically face two types of competitive pressure that affect their ability to realize location economies and experience effects, to leverage products and transfer competencies and skills within the enterprise.They face pressures for cost reductions and pressures to be locally responsive. These competitive pressures place conflicting demands on a firm. Responding to pressures for cost reductions requires that a firm try to minimize its unit costs. Responding to pressures to be locally responsive requires that a firm differentiate its product offering and marketing strategy from country to country in an effort to accommodate the diverse demands arising from national differences in consumer tastes and preferences, business practices, distribution channels, competitive conditions, and government policies. 50.What are the four basic strategies that firms use to compete in international markets? Under what conditions is each strategy most appropriate? The four basic strategies that firms use to compete in international markets are the international strategy, the gl obal standardization strategy, the localization strategy, and the transnational strategy. The international strategy is most appropriate when there is low pressure for local responsiveness and low pressure for cost reduction. When there is high pressure for cost reduction, but low pressure for local responsiveness the global standardization strategy makes sense.A localization strategy is appropriate when pressure for local responsiveness is high, but pressure for cost reduction is low. Finally, when pressure for both cost reduction and local responsiveness is high, the transnational strategy is best. 52. What are the three challenges related to strategy and structure that firms must accomplish if they are to achieve superior profitability? Superior enterprise profitability requires that firms fulfill three conditions. First, the different elements of a firm's organizational architecture must be internally consistent.Second, the organizational architecture of the firm must be consist ent with its strategy. Third, the strategy and the structure must not only be consistent with each other, they must also be consistent with the competitive conditions prevailing in the marketplace. 53. Discuss the relationship between a firm's control systems and a firm's incentive system. Why is this relationship important? The relationships between a firm's control systems and incentive systems is a close one. Control systems are the metrics used to measure the performance of subunits and make judgments about how well managers are running those subunits.Incentives are the devices used to reward appropriate managerial behavior. The relationship between these two areas is important because incentives are very closely tied to performance metrics. For example, the incentives of a manager in charge of a national operating subsidiary might be linked to the performance of that company. Specifically, he/she might receive a bonus if her subsidiary exceeds its performance targets. 54. Discu ss the location of decision-making in a firm that is following a transnational strategy. Decision-making in a firm pursuing a transnational strategy is complex.The need to realize location and experience curve economies requires some centralized control over global production centers. Yet, the need for local responsiveness requires the decentralization of many operating decisions, particularly those for marketing, to foreign subsidiaries. Decentralization of decision-making is also needed to allow subsidiaries the freedom to develop their own skills and competencies—a requirement that is necessary for the global learning component of the transnational strategy. 55. Discuss the sources of inertia in organizations. Is it easy to make organizational changes?Organizations are difficult to change. Within most organizations are strong inertia forces. These forces come from a number of sources. One source of inertia is the existing distribution of power and influence within an organ ization. Managers who are not happy with the changes are likely to resist and slow the process. A second source of inertia is the existing culture. Since value systems reflect deeply held beliefs, they can be very hard to change. A third source of inertia derives from senior managers' preconceptions about the appropriate business model or paradigm.Managers may not recognize the value in a given business model that has been successful in the past. Finally, institutional constraints may act as a source of inertia. In some cases, local content rules or regulations pertaining to layoffs can make it difficult for firms to adopt the most effective strategy and architecture. 45. What are first-mover advantages? Discuss the advantages associated with them. First-mover advantages are the advantages frequently associated with entering a market early. One first-mover advantage is the ability to preempt rivals and capture demand by establishing a strong brand name.A second advantage is the abil ity to build sales volume in that country and ride down the experience curve ahead of rivals, giving the early entrant a cost advantage over later entrants. A third advantage is the ability of early entrants to create switching costs that tie customers into their products or services. Such switching costs make it difficult for later entrants to win business. 46. Explain the relationship between first-mover disadvantages and pioneering costs. When a firm enters a market prior to other international businesses, it can have first-mover disadvantages.These disadvantages may give rise to pioneering costs, costs that an early entrant has to bear that a later entrant can avoid. Pioneering costs arise when the business syste m in a foreign country is so different from that in a firm's home market that the enterprise has to devote considerable effort, time, and expense to learning the rules of the game. Pioneering costs also include the costs of promoting and establishing a product offering. Finally, an early entrant may be put at a disadvantage, relative to a later entrant, if regulations change in a way that diminishes the value of the early entrant's investments. 7. Discuss Bartlett and Ghoshal's perspective on how firms from developing countries should approach international expansion. Bartlett and Ghoshal suggest that companies based in developing countries should use the entry of foreign multinationals as an opportunity to learn from these competitors by benchmarking their operations and performance against them. They argue that the local company might be able to find ways to differentiate itself from foreign companies by focusing on market niches that the multinational ignores or is unable to serve effectively if it has a standardized global roduct offering. Then, the firm from the developing nation may then be in a position to pursue its own international expansion strategy. 48. Discuss strategic alliances. How successful are they? Why do firms form strategic a lliances? The term strategic alliance refers to cooperative agreements between potential or actual competitors. Strategic alliances run the range from formal joint ventures, in which two or more firms have equity stakes, to short-term contractual arrangements, in which two companies agree to cooperate on a particular task.Firms enter into strategic alliances for four main reasons. First, strategic alliances may facilitate entry into a foreign market. Second, strategic alliances allow firms to share the fixed costs of developing new products or processes. Third, strategic alliances allow firms to bring together complementary skills and assets that neither company could develop easily on its own. Fourth, strategic alliances can help firms establish technological standards for an industry.

Project Report

A Summer Project Report on â€Å"Create Awareness about Whirlpool Brand of Accessories and Purifier in the Market and Design a plan to make them a household usage item† Towards partial fulfillment of Master of Business Administration (MBA) (affiliated to U. P. Technical University, Lucknow) Submitted To:- Submitted By: Mrs. Smriti Srivastava Ashok Kumar Gupta Lecturer MBA IIIrd Semester NIEC, Lucknow 2007-2009 PREFACE Perception of consumer regarding promotional tools of any company entirely depends upon awareness of individuals. Besides these, the availability of right tools to the right consumer at the right place with the right communication are need of the hour. It is the needless to say that the planning, selling and serving he consumer play an important role in the respect. Chance in promotional tools, product line, quality, shape, size and design price channel of distribution etc. are made on the basis of information and choice picked up from the market through constant and incessant research. In order to take decision market would constantly be monitored to have needful information for necessary feed back in the rend of the market. As such the marketing research would be an effective tool of measuring the consumer aspiration and perception. Not only thi, it would also provide a link between then corporate environment and marketing organization. The timely marketing research, thus may be viewed as in evitable tool used an aid to tackle the ensuring tiny and tall problems in marketing . I am sanguine , the finding of the survey would be of immense importance and value for the WHIRLPOOL India Pvt. Ltd, in formulating their marketing strategies and policies. (Ashok Kumar Gupta) ACKNOWLEDGEMENT Really, it is a matter of profound to me to have an opportunity to undergoes summer training at WHIRLPOOL India Pvt. Ltd. In Lucknow. Undoubtedly, it is also of paramount important to thank Mr. Talha Ismile ( Marketing manager), WHIRLPOOL India Pvt. Ltd. , Lucknow who extended his kind cooperation by giving guideline and tips about how to survey the market. I would like to give my special thanks to Mrs. Smriti Srivastava (Lecturer, Dept. of Business Administration, NIEC, Lucknow) he offered time and vital encouragement when I needed it most in Lucknow. The satisfaction and euphoria that accompany the successful completion of any work would always remain incomplete unless we mention the valuable cooperation and assistance of those people, who as an expression of gratitude, constant guidance and encouragement , served as a beacon- lit and crown our efforts with success. IO am sanguine, the finding of the survey would be of immense importance and value for the ), WHIRLPOOL India Pvt. Ltd. , Lucknow in formulating their marketing strategies and policies. EXECUTIVE SUMMARY I started my training with ), WHIRLPOOL India Pvt. Ltd. , Lucknow where I thoroughly studied the current create an awareness about whirlpool brand of accessories and purifier in the market and design a plan to make them a household usage item. In order to complete my research. I look a Lucknow district where I take survey and display all whirlpool Accessories and New Launch R. O. Based System Water Purifier into the prime location. I received some positive response from the customers as customer has shown a very keen interest in Accessories and also in R. O. Based System Water Purifier. I found out that most of the customer where not aware about Whirlpool Accessories and R. O. Based System Water Purifier. My research report contains company profile analysis finding, conclusion recommendation etc. I conclude that most of the people were not aware, hence proper advertisement should be taken to promote the Whirlpool Accessories. TABLE OF CONTENT ? PROBLEM DEFINITION ? OBJECTIVE OF THE STUDY ? COMPANY PROFILE ? RESEARCH METHODOLOGY ? DATA ANALYSIS ? FINDING ? SUGGESTIONS & RECOMMENDATIONS LIMITATIONS ? SWOT ANALYSIS ? CONCLUSION ? ANNEXURE ? BIBLIOGRAPHY PROBLEM DEFINITION In Whirlpool studying about methods for marketing of water purifier and accessories with respect to its competitors The first motive of the company is to aware about the impurities of water and TDS level which is most probably unknown by the people and tell the difference between RO (Reverse Osmosis) and UV (Ultra Violet) And which system is useful for the consumer it d epends upon the TDS level of the water and minerals and impurity found in the water at present Indian Government recommended the TDS level of water for Human consumption is 120-140 and if it is near about 150 to 170 there is no need for RO water purifier. But if it is more than 180 then it is strongly recommended that RO technology can reduce the TDS level of water there is no use of UV technology In accessories Whirlpool introduces a wide range for products which is very useful for Home Appliances. Most of the cases it is seemed that appliance can not give 100% satisfaction to its users due to the carelessness or not giving right advice to users. People use costly appliance but not uses the recommended thing with product. Which should be harmful for appliance and this cause to be a big fault. In accessories there are so many products which increase the efficiency of appliances and increase its life with very minimum cost. And there are so many products which can be use in twice way i. e. refrigerator and microwave oven the products are cilico tray and neat and fresh kit. RESEARCH OBJECTIVE The Research Objective is to prepare a model which will give the maximum leverage to marketing to its product and establish Whirlpool as a Market leader in both segments. To fulfill the objective of Research When Whirlpool launched this series of Water Purifier and Accessories the advertisement was done by company at television and make a display of the water purifier units at every place where dealers have whirlpool products. And when the technician goes for installation of the machinery or repair it he display the same. It is also the study of competitors who are selling Water Purifier and accessories and what method and marketing strategy they are using to selling their products. By studying that we can get the method which is useful for selling the whirlpool products. So the first thing is to get the information about other companies who are selling the accessories and water purifiers. For that purpose we met the marketing executives and service engineers of other companies like IFB, LG and SAMSUNG. So their preference is to give maximum quality and proper services to its consumers after sale. SOME MAJOR OBJECTIVES OF STUDY 1. To study the current market of Lucknow . 2. To study the awareness level of customer about the WHIRLPOOL accessories and water Purifier. 3. To suggest how can sell of water purifier increase in market. COMPANY PROFILE Project Report A Summer Project Report on â€Å"Create Awareness about Whirlpool Brand of Accessories and Purifier in the Market and Design a plan to make them a household usage item† Towards partial fulfillment of Master of Business Administration (MBA) (affiliated to U. P. Technical University, Lucknow) Submitted To:- Submitted By: Mrs. Smriti Srivastava Ashok Kumar Gupta Lecturer MBA IIIrd Semester NIEC, Lucknow 2007-2009 PREFACE Perception of consumer regarding promotional tools of any company entirely depends upon awareness of individuals. Besides these, the availability of right tools to the right consumer at the right place with the right communication are need of the hour. It is the needless to say that the planning, selling and serving he consumer play an important role in the respect. Chance in promotional tools, product line, quality, shape, size and design price channel of distribution etc. are made on the basis of information and choice picked up from the market through constant and incessant research. In order to take decision market would constantly be monitored to have needful information for necessary feed back in the rend of the market. As such the marketing research would be an effective tool of measuring the consumer aspiration and perception. Not only thi, it would also provide a link between then corporate environment and marketing organization. The timely marketing research, thus may be viewed as in evitable tool used an aid to tackle the ensuring tiny and tall problems in marketing . I am sanguine , the finding of the survey would be of immense importance and value for the WHIRLPOOL India Pvt. Ltd, in formulating their marketing strategies and policies. (Ashok Kumar Gupta) ACKNOWLEDGEMENT Really, it is a matter of profound to me to have an opportunity to undergoes summer training at WHIRLPOOL India Pvt. Ltd. In Lucknow. Undoubtedly, it is also of paramount important to thank Mr. Talha Ismile ( Marketing manager), WHIRLPOOL India Pvt. Ltd. , Lucknow who extended his kind cooperation by giving guideline and tips about how to survey the market. I would like to give my special thanks to Mrs. Smriti Srivastava (Lecturer, Dept. of Business Administration, NIEC, Lucknow) he offered time and vital encouragement when I needed it most in Lucknow. The satisfaction and euphoria that accompany the successful completion of any work would always remain incomplete unless we mention the valuable cooperation and assistance of those people, who as an expression of gratitude, constant guidance and encouragement , served as a beacon- lit and crown our efforts with success. IO am sanguine, the finding of the survey would be of immense importance and value for the ), WHIRLPOOL India Pvt. Ltd. , Lucknow in formulating their marketing strategies and policies. EXECUTIVE SUMMARY I started my training with ), WHIRLPOOL India Pvt. Ltd. , Lucknow where I thoroughly studied the current create an awareness about whirlpool brand of accessories and purifier in the market and design a plan to make them a household usage item. In order to complete my research. I look a Lucknow district where I take survey and display all whirlpool Accessories and New Launch R. O. Based System Water Purifier into the prime location. I received some positive response from the customers as customer has shown a very keen interest in Accessories and also in R. O. Based System Water Purifier. I found out that most of the customer where not aware about Whirlpool Accessories and R. O. Based System Water Purifier. My research report contains company profile analysis finding, conclusion recommendation etc. I conclude that most of the people were not aware, hence proper advertisement should be taken to promote the Whirlpool Accessories. TABLE OF CONTENT ? PROBLEM DEFINITION ? OBJECTIVE OF THE STUDY ? COMPANY PROFILE ? RESEARCH METHODOLOGY ? DATA ANALYSIS ? FINDING ? SUGGESTIONS & RECOMMENDATIONS LIMITATIONS ? SWOT ANALYSIS ? CONCLUSION ? ANNEXURE ? BIBLIOGRAPHY PROBLEM DEFINITION In Whirlpool studying about methods for marketing of water purifier and accessories with respect to its competitors The first motive of the company is to aware about the impurities of water and TDS level which is most probably unknown by the people and tell the difference between RO (Reverse Osmosis) and UV (Ultra Violet) And which system is useful for the consumer it d epends upon the TDS level of the water and minerals and impurity found in the water at present Indian Government recommended the TDS level of water for Human consumption is 120-140 and if it is near about 150 to 170 there is no need for RO water purifier. But if it is more than 180 then it is strongly recommended that RO technology can reduce the TDS level of water there is no use of UV technology In accessories Whirlpool introduces a wide range for products which is very useful for Home Appliances. Most of the cases it is seemed that appliance can not give 100% satisfaction to its users due to the carelessness or not giving right advice to users. People use costly appliance but not uses the recommended thing with product. Which should be harmful for appliance and this cause to be a big fault. In accessories there are so many products which increase the efficiency of appliances and increase its life with very minimum cost. And there are so many products which can be use in twice way i. e. refrigerator and microwave oven the products are cilico tray and neat and fresh kit. RESEARCH OBJECTIVE The Research Objective is to prepare a model which will give the maximum leverage to marketing to its product and establish Whirlpool as a Market leader in both segments. To fulfill the objective of Research When Whirlpool launched this series of Water Purifier and Accessories the advertisement was done by company at television and make a display of the water purifier units at every place where dealers have whirlpool products. And when the technician goes for installation of the machinery or repair it he display the same. It is also the study of competitors who are selling Water Purifier and accessories and what method and marketing strategy they are using to selling their products. By studying that we can get the method which is useful for selling the whirlpool products. So the first thing is to get the information about other companies who are selling the accessories and water purifiers. For that purpose we met the marketing executives and service engineers of other companies like IFB, LG and SAMSUNG. So their preference is to give maximum quality and proper services to its consumers after sale. SOME MAJOR OBJECTIVES OF STUDY 1. To study the current market of Lucknow . 2. To study the awareness level of customer about the WHIRLPOOL accessories and water Purifier. 3. To suggest how can sell of water purifier increase in market. COMPANY PROFILE Project Report A Summer Project Report on â€Å"Create Awareness about Whirlpool Brand of Accessories and Purifier in the Market and Design a plan to make them a household usage item† Towards partial fulfillment of Master of Business Administration (MBA) (affiliated to U. P. Technical University, Lucknow) Submitted To:- Submitted By: Mrs. Smriti Srivastava Ashok Kumar Gupta Lecturer MBA IIIrd Semester NIEC, Lucknow 2007-2009 PREFACE Perception of consumer regarding promotional tools of any company entirely depends upon awareness of individuals. Besides these, the availability of right tools to the right consumer at the right place with the right communication are need of the hour. It is the needless to say that the planning, selling and serving he consumer play an important role in the respect. Chance in promotional tools, product line, quality, shape, size and design price channel of distribution etc. are made on the basis of information and choice picked up from the market through constant and incessant research. In order to take decision market would constantly be monitored to have needful information for necessary feed back in the rend of the market. As such the marketing research would be an effective tool of measuring the consumer aspiration and perception. Not only thi, it would also provide a link between then corporate environment and marketing organization. The timely marketing research, thus may be viewed as in evitable tool used an aid to tackle the ensuring tiny and tall problems in marketing . I am sanguine , the finding of the survey would be of immense importance and value for the WHIRLPOOL India Pvt. Ltd, in formulating their marketing strategies and policies. (Ashok Kumar Gupta) ACKNOWLEDGEMENT Really, it is a matter of profound to me to have an opportunity to undergoes summer training at WHIRLPOOL India Pvt. Ltd. In Lucknow. Undoubtedly, it is also of paramount important to thank Mr. Talha Ismile ( Marketing manager), WHIRLPOOL India Pvt. Ltd. , Lucknow who extended his kind cooperation by giving guideline and tips about how to survey the market. I would like to give my special thanks to Mrs. Smriti Srivastava (Lecturer, Dept. of Business Administration, NIEC, Lucknow) he offered time and vital encouragement when I needed it most in Lucknow. The satisfaction and euphoria that accompany the successful completion of any work would always remain incomplete unless we mention the valuable cooperation and assistance of those people, who as an expression of gratitude, constant guidance and encouragement , served as a beacon- lit and crown our efforts with success. IO am sanguine, the finding of the survey would be of immense importance and value for the ), WHIRLPOOL India Pvt. Ltd. , Lucknow in formulating their marketing strategies and policies. EXECUTIVE SUMMARY I started my training with ), WHIRLPOOL India Pvt. Ltd. , Lucknow where I thoroughly studied the current create an awareness about whirlpool brand of accessories and purifier in the market and design a plan to make them a household usage item. In order to complete my research. I look a Lucknow district where I take survey and display all whirlpool Accessories and New Launch R. O. Based System Water Purifier into the prime location. I received some positive response from the customers as customer has shown a very keen interest in Accessories and also in R. O. Based System Water Purifier. I found out that most of the customer where not aware about Whirlpool Accessories and R. O. Based System Water Purifier. My research report contains company profile analysis finding, conclusion recommendation etc. I conclude that most of the people were not aware, hence proper advertisement should be taken to promote the Whirlpool Accessories. TABLE OF CONTENT ? PROBLEM DEFINITION ? OBJECTIVE OF THE STUDY ? COMPANY PROFILE ? RESEARCH METHODOLOGY ? DATA ANALYSIS ? FINDING ? SUGGESTIONS & RECOMMENDATIONS LIMITATIONS ? SWOT ANALYSIS ? CONCLUSION ? ANNEXURE ? BIBLIOGRAPHY PROBLEM DEFINITION In Whirlpool studying about methods for marketing of water purifier and accessories with respect to its competitors The first motive of the company is to aware about the impurities of water and TDS level which is most probably unknown by the people and tell the difference between RO (Reverse Osmosis) and UV (Ultra Violet) And which system is useful for the consumer it d epends upon the TDS level of the water and minerals and impurity found in the water at present Indian Government recommended the TDS level of water for Human consumption is 120-140 and if it is near about 150 to 170 there is no need for RO water purifier. But if it is more than 180 then it is strongly recommended that RO technology can reduce the TDS level of water there is no use of UV technology In accessories Whirlpool introduces a wide range for products which is very useful for Home Appliances. Most of the cases it is seemed that appliance can not give 100% satisfaction to its users due to the carelessness or not giving right advice to users. People use costly appliance but not uses the recommended thing with product. Which should be harmful for appliance and this cause to be a big fault. In accessories there are so many products which increase the efficiency of appliances and increase its life with very minimum cost. And there are so many products which can be use in twice way i. e. refrigerator and microwave oven the products are cilico tray and neat and fresh kit. RESEARCH OBJECTIVE The Research Objective is to prepare a model which will give the maximum leverage to marketing to its product and establish Whirlpool as a Market leader in both segments. To fulfill the objective of Research When Whirlpool launched this series of Water Purifier and Accessories the advertisement was done by company at television and make a display of the water purifier units at every place where dealers have whirlpool products. And when the technician goes for installation of the machinery or repair it he display the same. It is also the study of competitors who are selling Water Purifier and accessories and what method and marketing strategy they are using to selling their products. By studying that we can get the method which is useful for selling the whirlpool products. So the first thing is to get the information about other companies who are selling the accessories and water purifiers. For that purpose we met the marketing executives and service engineers of other companies like IFB, LG and SAMSUNG. So their preference is to give maximum quality and proper services to its consumers after sale. SOME MAJOR OBJECTIVES OF STUDY 1. To study the current market of Lucknow . 2. To study the awareness level of customer about the WHIRLPOOL accessories and water Purifier. 3. To suggest how can sell of water purifier increase in market. COMPANY PROFILE